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Multiply.com names new global CEO; moves HQ to SEA

THE PHILIPPINES, MAY 11, 2012: Leading social e-commerce website Multiply.com reveals the appointment of its new global CEO Stefan Magdalinski along with the re-location of its corporate headquarters to Jakarta from Boca Raton, Florida.
 
Magdalinski brings to the table 15 years of e-commerce experience as he previously managed e-commerce across Sub-Saharan Africa for MIH (a subsidiary of Naspers Group). Earlier, he was also the co-founder and chief technology officer for MOO.com, a global business retailing innovative digital print products online.
 
With its core markets in the Philippines and Indonesia, the company is also bringing all technical and product developments from the US to Indonesia, and is currently hiring engineers to lead the effort from the new HQ in Jakarta.
 
Originally from United Kingdom, Magdalinski will helm one of the world’s largest online shopping stores with over a million shoppers from the Philippines, Indonesia, Malaysia, Singapore, Thailand, and Vietnam. “My immediate objective is to recruit and assemble a world-class local technical development team to be based with me in Jakarta, and together build the best e-commerce platform in the region, if not the world," says Magdalinski.
 
The Multiply Market Place™ has recently dedicated a Philippine team that ensures a friendlier and more convenient online shopping experience for both sellers and buyers. With over 5.5 million users and growing, and 120,000 sellers across 16 different product categories, Multiply is now considered as the Philippines largest social online shopping destination, providing an easier, safer and more exciting experience in building a business and shopping online.
 
Jack Madrid, country manager for the Philippines says: “We are excited for Stefan Magdalinski to lead Multiply on its next stage of growth in our most important markets. His expertise in e-commerce in emerging markets and his entrepreneurial spirit will definitely be a boost in leading the team. With the Multiply back office and the HQ both in the Southeast Asian region, we will continue our momentum establishing Multiply.Com as the leader in e-commerce.”

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