THE PHILIPPINES, OCTOBER 7, 2011: The passing of Apple founder and long-time CEO Steve Jobs on the evening of October 5 was met with iVigils, tweets and online outpourings of appreciation and grief. Jobs also made the front page newspapers in the Philippines, with special executions by the Manila Bulletin and the Philippine Daily Inquirer on October 7.
Manila Bulletin turned to Hong Kong teen Jonathan Mak’s design incorporating Jobs’ profile into the Apple logo. Inquirer used the revolutionary iPad, which transformed tablet computing.
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Telecommunications leader Smart also came out with a remembrance of the man who changed communications and computing. The ad by DM9 Jayme Syfu features Jobs’ silhouette in shadow against a white background bordered by subtle gradients often used in Apple products. Copy reads: "He lives on in the many extraordinary ways he has changed our lives. Thank you to an icon, an idol, a visionary." Developed, produced and placed in under 24 hours, the ad is not only excellent for branding but amazing in how the tactical print ad was orchestrated for two broadsheets in so little time.
