MUMBAI, INDIA — aastey, India’s first sustainable and size-inclusive activewear brand for women, has announced a partnership with Climes, a climatetech company that provides carbon neutralization-as-a-service. This partnership will allow the aastey tribe to utilize Climes’ accessible and user-friendly solutions to make a tangible impact on the planet. The brand enables carbon mitigation through “climate-action in a single click” at checkout.
“We are a sustainable brand continuously striving to build a more transparent ecosystem. We want our tribe to measure the positive impact they can create by making a better choice. This partnership brings us closer to our goal of building a more active aastey tribe, here to live aastey. Sustainability and Reducing Carbon footprint have always been two of our 4 brand values, and this helps us activate our values further,” said Jeevika Tyagi, co-founder and CEO of aastey.
Anirudh Gupta, Climes Co-founder said, “aastey has been a trailblazer in the sustainable fashion space. Now they’re taking it a step further by partnering with Climes and offering carbon neutrality as an option for their customers. Their products are significantly more climate positive and have lower carbon footprints than most of the fashion industry. It’s amazing to see them doing the right thing by opting to transparently show what reduced emissions remain on each product’s lifecycle. Sustainability is now a license to be in the marketplace. Climate-conscious consumers will finally have the choice to shop more responsibly with brands like aastey taking the lead in our climate fight.”
Upon checking out, customers who visit the aastey website to purchase will see carbon emissions specific to their order. The customer can choose how to make their purchase carbon neutral by making a small contribution to projects that revive community forests in Uttarakhand or make biodiverse forests financially viable for farmers in Maharashtra. With just one click, the opportunity to shop more responsibly is at a customer’s fingertips, furthering the sustainability mission of aastey and Climes.