ASIA-PACIFIC–SINGAPORE, JANUARY 21, 2011 – TEQUILA\Digital has been appointed the British Council’s agency in Singapore, in a move that will lead to a website overhaul.
In a strategic partnership with Information Architecture and Usability consulting company PebbleRoad, TEQUILA\Digital is currently undertaking a revamp of the organisation’s Singapore website based on unique insights gained from extensive market research carried out late last year. TEQUILA\Digital will also customise the content management system for the website.
“The revamp is based on the finding that while the brand is very well known and very well respected as an educational and cultural relations organisation, today’s students want to know more about the learning environment and the classroom experience,” said Collin Ang, TEQUILA\Digital business director. “So we will factor in the experiential elements of the programmes in the new website, addressing the key concerns unearthed during the research,” he added.
“Together with Pebble Road and TEQUILA\Digital, we have developed some very interesting new content ideas which will be far more effective in conveying the exciting interactive and participative experience we offer our customers,” said Tim Hood, Director Digital Services (East Asia), British Council.
