ASIA-PACIFIC, HONG KONG – November 2010 – Terence Ling has joined TBWA\Hong Kong as planning director. Ling will oversee all aspects of strategic planning across the company’s major clients, including Standard Chartered Bank, adidas, Visa and Levi’s, and lead planning across all agency disciplines, including brand communications and digital strategy for Disruption and Media Arts.
Ling joins the agency from Ogilvy & Mather, where he served as a Senior Strategic Planner, contributing to successful campaigns for Mercedes Benz, MTR and KFC, which won at the IPA Effectiveness Awards, Asian Marketing Effectiveness Awards and the EFFIE Awards.
"I feel honored to join a team of black-belts and I’m eager to ignite disruptive results for our clients and brands," said Ling.
He previously worked at PCCW as marketing manager for the Netvigator business.
Joanne Lao, managing director of TBWA\Hong Kong, said: “We are delighted to welcome Terence to TBWA. He is strategic, entrepreneurial and digitally oriented: a truly modern strategist who understands the changing marketing landscape. Terence is a proponent of brand behavior across every consumer touch point and channel."
