digital marketing
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New Business
Innocean expands into the Japanese market, partnering with 67-year strong agency ADK
MANILA, PHILIPPINES — Today INNOCEAN Global CEO William Lee announced that the company has signed a memorandum of understanding (MOU)…
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Awards News
Chief executives from Hakuhodo, Nuworks, Havas, Maya and Propel hailed as DMAP Boomerang Awards’ first batch of Orange winners
MANILA, PHILIPPINES — At the Boomerang Awards 2023, the newly re-christened Digital Marketing Association of the Philippines (DMAP) named its…
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Insight
Truelogic shares digital marketing trends businesses should keep in mind for their 2024 marketing plans
MANILA, PHILIPPINES — With two months left in 2023, you may have started, (or are planning to start), your 2024…
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Campaign Spotlight
GrabAds and Media Bank Inc. put the spotlight on Japan’s hidden gems in extended collaboration
SINGAPORE — GrabAds, Grab’s advertising arm, and Media Bank Inc. (MediaBank), a Japanese digital marketing solutions provider, announced the next…
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Brand & Business
IMMAP renamed to DMAP, Digital Marketing Association of the Philippines
MANILA, PHILIPPINES — The Internet and Mobile Marketing Association of the Philippines (IMMAP), the country’s leading organization in digital marketing,…
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People
4AM Worldwide announces Jonathan Sreekumaran as Chief Business Officer and Siddhartha Sahni as Chief Client and Strategy Officer
MUMBAI, INDIA — 4AM Worldwide, a digital first integrated brand solutions agency, has announced key additions to its leadership team. Jonathan Sreekumaran has…
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Digital News
Digital Marketing: Get to know and understand Gen Z online shopping
Gen Z shopping trends are increasingly becoming important for economic growth. According to a study, Gen Z, or individuals born…
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Awards News
IMMAP’s Digital Young Creators Competition kicks off with learning and mentoring
MANILA, PHILIPPINES — The Internet & Mobile Marketing Association of the Philippines (IMMAP), the center of excellence and innovation shaping…
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Digital News
The current status of digital marketing in the Philippines
By Bong R. Osorio A white paper on the State of Digital Marketing and digital marketing trends in the Philippines…
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Brand & Business
Explore the potential of Mixer & Lucie, Dentsu Next’s tools for modern brand-consumer engagement
SHANGHAI, CHINA — Dentsu Next, part of DENTSU CREATIVE, debuted MIXER & LUCIE, which reinforces its commitment to establishing meaningful connections with modern creativity between brands and consumers through the…
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Brand & Business
DoubleVerify unveils AI-powered algorithm optimizer customized for advertisers’ KPIs with Scibids
SINGAPORE — DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Algorithmic…
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Digital News
Podcast: TRUELOGIC DX returns in podcast first ep: The Fundamentals of Digital Marketing
MANILA, PHILIPPINES — What does it mean for business to be in the digital realm? With nearly half of the…
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Insight
Insight: Truelogic on emotional marketing and digital – why they work together
MANILA, PHILIPPINES — We all know from experience that consumers need information and time to check a product or service…
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