PHILIPPINES, OCTOBER 1, 2010 – The judging for the first Philippine Graphic Design Awards (PGDA) was conducted last Saturday, September 25, 2010 at The Picasso Boutique Serviced Residences in Makati City. An eclectic mix of industry heavyweights in the spectrum of creative and graphic design offered their distinct perspectives and opinions in selecting the winners. The jurors were AJ Dimarucot, Brandie Tan, Cynthia Arre, Dave Ferrer, Drew Europeo, Mon Punzalan, Jose Ticsay, Jowee Alviar, and Nico Puertollano.
The morning session was dedicated to narrowing down the finalists, and the afternoon was spent deliberating on who deserved to take home the C, M, Y, and K Awards.
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"I’m honored to be part of the first PGDA’s jury," says freelance graphic designer Cynthia Arre says. "I thought there were really good entries but the majority are still a bit lacking in terms of quality and freshness in concept & execution. My fellow judges and I worked well together and we agreed that specific categories (like illustration and typography) should be added for the next awards show to ease the judging process and to entice more people with specialized skills to join. As for the work we awarded, the ones we gave top marks to are excellent stuff but I hope to see more designs that will raise the bar even higher in the future."
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Nico Puertollano of 27+20 design boutique adds, "Even we were criticizing ourselves on how high our standards were when it came to design. And I think this was a great start to finally distinguish design versus illustration or eye candy versus function. I think the best overall work came from a college students, which in my opinion trumped even the pros."
The winners will be revealed on the awards night on October 9, 2010, Saturday, 6:30PM at The Tents, Alphaland Southgate Towers in Makati City. The show is a community celebration of the creative Filipino spirit. Organizers promise that the night will have sideshows, raffles and surprise musical performances.
For more informationa, visit the PGDA website and the PGDA Facebook page, or email hello@PGDAwards.com.
