What would it take for a TV station to break the existing duopoly of ABS CBN and GMA? TV5 is hoping that new owner Manny Pangilinan is the secret weapon that will propel them into at least the Number 3 spot. And in an industry where two channels have been duking it out for supremacy the past few decades, 3rd is the most you can hope for, at least for now
Showbiz circles have been awash in rumors and speculations as to who are the other stars who will “defect” to TV5, after luminaries like Ruffa Gutierrez, Paolo Bediones and Dolphy were officially welcomed into the fold. And at their launch event in World Trade Center last March 24, it was a heady mix of “Kapamilya” and “Kapuso” stars that now call themselves “Kapatid”.
In a lavish (and expectedly long) extravaganza to launch their new look and new shows, advertising and media people were treated to the presence of stars like Lucy Torres Gomez, Ryan Agoncillo, Jon Avila, JC De Vera, Joey de Leon and Vic Sotto. It seems that their strategy now is to have as much star power as they can, in order to capture a market that is fixated on celebrities.
After thanking all advertisers, ad agencies and media, Manny Pangilinan, Chairman acknowledged advertisers and ad agencies, as well as media, on which, “our success will be dependent on the help and support you may extend to us.”
It remains to be seen whether the quality of programming of TV5 can actually compete with those of ABS’ and GMA’s.
< height="451" width="420" src="/global//UserFiles/MVP image ED. " alt="" /> Manny V Pangilinan
"Starting a TV station is a difficult task. It is a business different from what we already. There will be setbacks and false paths along the way. Some will say it cannot be done, and will be too risky. But, it is in our nature to always push the boundary of what is possible, and to simply keep trying until we succeed," the local tycoon added.
< height="560" width="420" src="/global//UserFiles/tony gloria unitel. " alt="" /> Unitel’s Tony Gloria
< height="305" width="420" src="/global//UserFiles/lawrence tan merlee jayme. " alt="" /> Woo’s Lawrence Tan (center), DM9 JaymeSyfu’s Merlee Jayme (right)
< height="375" width="420" src="/global//UserFiles/mike palacios havoc digital jake turcuato fox intl channels. " alt="" /> (L-R) Mike Palacions-Havoc Digital, Jake Turcuato-FOX Intl Channels
< height="347" width="420" src="/global//UserFiles/joey de leon dolphy vic sotto. " alt="" /> Crowd pleasers: (L-R) Joey De Leon, Dolphy, Vic Sotto
< height="682" width="420" src="/global//UserFiles/maricel soriano tuesday vargas. " alt="" /> (L-R) Maricel Soriano, Tuesday Vargas
< height="374" width="420" src="/global//UserFiles/lucy torres gomez dolly ann ruffa . " alt="" /> (L-R) Lucy Torres-Gomez, Dolly Ann Carvajal, Ruffa Gutierrez
Oh, and the return of Batibot got the wildest applause out of all the shows presented that night. Guess nostalgia does run deep for most of the audience.
adobo magazine. The Word on Advertising.
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