malaysia
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Campaign Spotlight
Campaign Spotlight: With GoPayz, there’s no need to rush this Raya says Reprise & U Mobile
KUALA LUMPUR, MALAYSIA — Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has released a follow-up…
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Campaign Spotlight
Campaign Spotlight: Digi and Naga DDB Tribal inspires Malaysians to return home to tradition this Hari Raya
KUALA LUMPUR, MALAYSIA — The challenges of the last two years have adversely affected and changed the dynamics of society.…
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Campaign Spotlight
Campaign Spotlight: Leo Burnett and Watsons take this year’s Raya Celebrations out-of-this-world
KUALA LUMPUR, MALAYSIA – Leo Burnett Malaysia has created a star-studded, special effects-laden film for Watsons Malaysia – depicting a…
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Press Release
Brand & Business: FCB Malaysia’s owners create a new holding company, rebrands FCB affiliated agency
KUALA LUMPUR, MALAYSIA — The future has been looking bright and buzzy indeed since Shaun Tay, Co-owner & Chief Executive…
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People
People: Grey Malaysia strengthens creative department with Heng Thang Wei and Jeremy Yeoh as Deputy ECDs
KUALA LUMPUR, MALAYSIA — Grey Malaysia has boosted their creative firepower with the appointment of two Deputy ECDs. Heng Thang…
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People
People: Lionsgate Play appoints Phait Lee Wong as General Manager, Malaysia
KUALA LUMPUR, MALAYSIA — Lionsgate Play, the premium streaming service platform of Lionsgate-owned STARZ, announced the appointment of Phait Lee…
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Campaign Spotlight
Campaign Spotlight: Subway unites Malaysians this Ramadan with Satu Kaki Lebih Mesra festive campaign
KUALA LUMPUR, MALAYSIA — Subway Malaysia is celebrating family and togetherness this Ramadan with the launch of its 1-foot closer…
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APAC News
Digital: Singapore’s ‘The Celeb Net’ launches the world’s first celebrity marketplace platform in Malaysia
KUALA LUMPUR, MALAYSIA – In this era, celebrity marketing is essential for increasing brand visibility, equity and ultimately volume of…
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Campaign Spotlight
Campaign Spotlight: Prudential and Naga DDB Tribal turn new norms into wellness opportunities with creative QR calendar
KUALA LUMPUR, MALAYSIA — As we stand together in this ‘new norm’ with more resilience than ever, we also look…
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Campaign Spotlight
Campaign Spotlight: Himalaya Vajomba gets people to swipe right on a Yeti
KUALA LUMPUR, MALAYSIA – Himalaya Vajomba, an extension of Himalaya Salt Sports Candy, supported Himalayeti in its efforts to get a…
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Insight
Insight: The future of marketing? Perceptions of virtual influencers in Southeast Asia
SINGAPORE — While not quite as popular as human influencers yet, more companies are playing with the idea of marketing…
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Press Release
Brand & Business: GO Communications powers into 2022 with solidified clientele, leadership lineup
KUALA LUMPUR, MALAYSIA — As with many Malaysian-based companies, the past two years have been exceptionally turbulent on communications agencies.…
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Press Release
Brand & Business: ZALORA Malaysia’s Community Influencer Program garners 150% increase in sign-ups after UX revamp by Bray Leino Splash
SINGAPORE — ZALORA Malaysia, the region’s leading online fashion and lifestyle platform, tapped Bray Leino Splash to undertake a revamp…
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