Meta
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Awards News
IMMAP introduces new categories and special competitions for Boomerang Awards 2023
MANILA, PHILIPPINES — After 14 years of celebrating digital marketing innovation, creativity, and impact, IMMAP’s Boomerang Awards have taken on…
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Brand & Business
DoubleVerify expands media measurement solutions for Facebook and Instagram Reels on Meta
SINGAPORE — DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has expanded its quality solutions with…
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Arts & Culture
A look into the waters of Maldives Deep South through Pat del Castillo’s lens
MANILA, PHILIPPINES — It can be easy to forget that outlets and opportunities for problem-solving and creativity can be found…
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Brand & Business
Reels lead to higher ad recall among younger Filipinos
MANILA, PHILIPPINES — Short-form videos have become increasingly popular in the Philippines. It’s part of a shift away from overly…
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Press Release
7 social trends shaping Philippine business in 2023
MANILA, PHILIPPINES — Here in the country, businesses are gearing up to navigate a rapidly changing landscape shaped by a…
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Awards News
Meta’s Annette Male and Dentsu’s Yasuharu Sasaki designated as Heads of Jury for the APAC Effie Awards 2023
SINGAPORE — Annette Male, Head of Agency, APAC at Meta and Yasuharu Sasaki, Chief Creative Officer at Dentsu Inc., Japan…
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Digital News
Meta launches webtoons to champion safety for teens on its platforms
MANILA, PHILIPPINES — Meta has launched three new educational webtoons for its young users that tackles their privacy and safety…
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Insight
Meta reveals Filipino’s most-watched Reels on Instagram and Facebook for 2022
MANILA, PHILIPPINES — Since technology company Meta officially rolled out Instagram Reels in the Philippines in late 2021 and Facebook…
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adobo Exclusive
Industry experts at Boomerang Into the Future on leveraging digital for business growth
MANILA, PHILIPPINES — As the digital revolution accelerates, brands are faced with more opportunities to innovate the way they connect…
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Awards News
Effie Worldwide unveils this year’s global winners, honors Craylo, DentsuMB and Golin PR with highest accolade
NEW YORK, USA — The Global Best of the Best Effies were announced alongside the 2022 Global Multi-Region Effies, sponsored…
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Brand & Business
Non-profit She Loves Data presents new digital certification program with Meta, INSEAD and Meiro
SINGAPORE — She Loves Data, a Singapore-headquartered global non-profit social enterprise with a mission to inspire women around the globe…
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Campaign Spotlight
WhatsApp stuns London with a traffic-stopping 3D billboard and a very important message on privacy
MANILA, PHILIPPINES — Once in a while, there’ll be an ad that goes viral by pulling out all the stops.…
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adoboPicks
The magic of Meta, secondhand fashion, and frontliners’ mental health take center stage in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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