OOH
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Campaign Spotlight
Campaign Spotlight: Tata Motors launches an ad campaign for the new Tata Safari
MUMBAI, INDIA – Tata Motors, India’s leading automotive brand, launched an advertising campaign for its premium flagship SUV, Safari. Over a…
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Arts & Culture
Arts & Culture: How an adman turned a billboard on EDSA into the Philippines’ largest abstract painting
MANDALUYONG CITY, PHILIPPINES – Just a few days before the holiday known as the EDSA People Power Revolution Anniversary, a…
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Campaign Spotlight
Campaign Spotlight: Billboards inside of people’s homes – Hedvig introduces a new advertising format for the pandemic era
STOCKHOLM, SWEDEN – Hedvig, the Swedish neo insurer operating in Sweden and Norway, is launching a new advertising format in order…
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Campaign Spotlight
Campaign Spotlight: Surf Excel and BBDO Pakistan wash an entire billboard to launch new Stain Lifter Technology
PAKISTAN – As a follow-up to their disruptive stain hijack of broadcast screens earlier this year, Surf Excel and BBDO…
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Campaign Spotlight
Campaign Spotlight: LONDON Advertising’s new campaign launches on New Year’s Eve to help Britain get going again in 2021
LONDON, UK – LONDON Advertising launches ad industry’s first-ever January Sale. “We will help businesses get ‘match-fit’ ahead of the…
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Campaign Spotlight
Campaign Spotlight: foodpanda curates EDSA menu billboards with weather & traffic triggers, first of its kind DOOH
MANILA, PHILIPPINES – As traffic picks up in the Philippines, foodpanda – the mobile food delivery marketplace – welcomed audiences…
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Campaign Spotlight
Campaign Spotlight: Sid Lee helps Klepierre welcome back customers with colorful OOH campaign “We are Open”
PARIS, FRANCE – As we start to come out of lockdown and search for a new normal, Klepierre, a major…
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Campaign Spotlight
Campaign Spotlight: Bel-Ami pays homage to healthcare workers in Paris with outdoor campaign
PARIS, FRANCE – Creative and Strategy consulting agency BEL-AMI launches Paris outdoor campaign in homage to caregivers. Moments suspended in…
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Campaign Spotlight
Campaign Spotlight: Burger King Singapore and IDOOH reintroduce the King Box™ through an interactive digital OOH
SINGAPORE – Due to popular demand, Burger King Singapore relaunched the King Box™ campaign in 2018 and reintroduced the King…
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Philippine News
How small can be better than big: OMG Advertising changes the game in OOH industry
MANILA – OMG Advertising, a data-driven out-of-home (OOH) advertising services provider based in the Philippines, is making a difference in connecting…
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Vinay Goel of Posterscope Philippines shares OOH Media Outlook for 2018
By Bong R. Osorio “The share of Out-of-Home (OOH) spends in total media spends in 2018nwill be 11 to 12…
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SMC Infra taps MacGraphics
San Miguel Corporation (SMC) Infra tapped MacGraphics Carranz as the exclusive operator for out-of-home (OOH) advertising platforms in a host…
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Press Release
Understanding the lives, opinions and OOH habits of people
By Bong R. Osorio Posterscope’s proprietary planning tool is called Out-of-Home Consumer Survey (OCS). It is an essential component…
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