PAL
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adoboPicks
adoboPicks January 2026: In the age of AI, creativity reminds us what it means to be human
The first month of the year often sets the tone for the creativity that will shape the months ahead. This…
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Campaign Spotlight
Keeping gifts, giving back, and jingle bells: The best of this holiday season’s campaigns
MANILA, PHILIPPINES — The holiday season is in full swing, and the advertising world is delivering campaigns that bring all…
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Featured
Philippine Airlines’ new Christmas film Sorpresa proves dreams do come true
MANILA, PHILIPPINES – Christmas is a time for gift-giving, and making dreams and wishes come true for yourself and your…
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Brand & Business
SMAC and PAL Mabuhay Miles strengthen ‘Shop to Fly, Fly to Shop’ campaign
MANILA, PHILIPPINES — SM, through its SMAC (SM Advantage Card) loyalty program and Philippine Airlines’ (PAL) Mabuhay Miles, recently renewed…
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Campaign Spotlight
Philippine Airlines shares heartfelt story of Tes and Gabbi Garcia in Mother’s Day tribute
MANILA, PHILIPPINES — Philippine Airlines’ (PAL) commitment to its employees shines through in the inspiring story of Tes, a flight attendant…
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adoboPicks
From women’s dreams taking flight to McDonald’s taking a ‘W,’ here are this week’s campaign favorites
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Brand & Business
We Fly With Her: Philippine Airlines keeps going further, with nine all-female-crew flights in a week
MANILA, PHILIPPINES — Philippine Airlines (PAL) has always been a pioneer in inclusivity in aviation, having trained and flown the…
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Travel
Emirates and Philippine Airlines announce interline partnership for seamless connected travels
DUBAI, UAE — Emirates and Philippine Airlines (PAL) have signed an interline agreement to boost connectivity for passengers of both…
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Travel
Travel: Philippine Airlines partners with IBS Software to empower employees by transforming staff travel
SINGAPORE — Philippine Airlines (PAL) and its regional affiliate PAL Express (PALex) have partnered with IBS Software to provide their…
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Campaign Spotlight
Campaign Spotlight: Philippine Airlines shows the reason they fly safe in a heartfelt video
MANILA, PHILIPPINES — Given the situation, it’s fairly common to have misgivings about flying. Philippine Airlines understands this and seeks…
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Press Release
Travel: Philippine Airlines Launches Special Offer for Business Class and Premium Economy Deals
MANILA, PHILIPPINES—Here’s a treat for those who’re used to the VIP treatment in the skies flying extra comfortably – The…
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Press Release
Mastercard and Philippine National Bank launch the PNB-PAL Mabuhay Miles Debit Mastercard
MANILA – Discover the newest debit card that will change the way you travel! Mastercard, with the Philippine National Bank…
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Press Release
The 4 things to look out for in PAL’s brand-new Airbus A350 and A321neo Planes
MANILA – Inflight comfort and luxury are redefined with Philippine Airlines’ (PAL) brand-new Airbus A350-900 XWB and A321neo airplanes. Generous…
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