Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Riviana, Nunn Media serve Up ‘Nonna Approved’ campaign for One Pan Risotto
SYDNEY, AUSTRALIA – Riviana has unveiled its latest culinary innovation, One Pan Risotto, through a warm and witty national campaign created…
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Specsavers Hearing launches ‘The Whole Conversation’ to challenge passive attitudes toward mild hearing loss
LONDON, UNITED KINGDOM – Specsavers has unveiled its latest integrated campaign, ‘”he Whole Conversation,” a witty yet poignant call to action…
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Knorr transforms a forgotten emoji into a flavor icon for World Emoji Day
MANILA, PHILIPPINES – In a witty celebration of World Emoji Day, Knorr Philippines has breathed new life into one of…
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Dentsu Creative Vietnam and Mirinda team up with Superman to ‘Unleash Your Superpower of Fun’
HANOI, VIETNAM – Dentsu Creative Vietnam has unveiled “Unleash Your Superpower of Fun,” a landmark collaboration between Mirinda and the Superman…
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Publicis Groupe Japan’s Trash Bento Challenge returns for 2025 with a global call to action
TOKYO, JAPAN – What began as a uniquely Japanese initiative to highlight the hidden dangers of plastic waste has now…
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Scoot’s SG60 campaign takes flight: Bridging generations through travel
SINGAPORE – As Singapore marks its 60th year of independence Scoot, the low-cost subsidiary of Singapore Airlines celebrates the milestone…
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#TeamWater: The creator led campaign bringing clean water to millions
LONDON, UK – In the latest evolution of creator powered philanthropy, #TeamWater has launched with an ambitious mission: to raise…
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Flipkart’s ‘InvoiSIS’: A witty, warm take on Rakhi gifting in collaboration with DDB Mudra Group
MUMBAI, INDIA – As Rakshabandhan continues to be one of the most anticipated moments in the Indian e-commerce calendar, Flipkart…
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McCann Singapore reimagines iconic national day song to celebrate SG60
SINGAPORE – McCann has proactively launched a new song, “Dream Big, Singapore”, a tribute to the country’s continued spirit of…
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Wendy’s India turns 5: A birthday bash that redefines QSR culture
MUMBAI, INDIA – Wendy’s India is celebrating its fifth anniversary, and it’s doing so in a way that’s as bold…
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Prudential Hong Kong and Ogilvy reimagine pet insurance with heartfelt ‘Furkid’ campaign
HONG KONG – Prudential Hong Kong, widely recognised as the territory’s most considered pet insurance provider, has unveiled the ‘Prudential…
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BLR Airport unveils ‘Rhythm of BLR’: A sonic identity that resonates with emotion
MUMBAI, INDIA – In a bold stride toward enhancing the sensory dimensions of travel, Kempegowda International Airport Bengaluru (BLR Airport)…
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