ASIA-PACIFIC – INDIA, AUGUST 13, 2013 – Bloomberg TV India has reappointed Havas Media India as its media agency of record. The business channel opted to shift from Aegis Media’s Vizeum India who has been handling the account for a short span of time.
“Bloomberg TV India is all about catering to the elite key decision makers. Havas has demonstrated expertise in using media innovatively and we look forward to a great new relationship”, said Sriram Kilambi, Bloomberg TV India president.
“It is wonderful to renew ties with Bloomberg TV India. We are closely tuned in to their brand philosophy and keen growth path. Our meaningful brands framework is perfectly suited and will increasingly be applied to create connections to further enable Bloomberg TV India to talk to their audience on this trajectory”, said Anita Nayyar, CEO Havas Media Group, India & South Asia.
Mohit Joshi, Havas Media India managing director, added: “We are glad Bloomberg TV India thought us the correct people to partner with for their future plans. It is an interesting product and they are good people to work with; it is wonderful to have them back.”
