The organizers of the Cannes Lions 55th International Advertising Festival today announced that over 28,000 entries from 85 countries will be competing for the coveted Lions at this year’s event, an increase of 10.2 percent versus last year. Without taking into account the new Design Lions category, the increase is 5.8 percent.
"We are seeing strong growth right across the categories and right across the world," said Philip Thomas, Festival CEO. "This is the fifth year in a row that we have seen record entries into Cannes, another indication that agencies and clients across the world are embracing creativity and wishing to showcase their work at a global level at the Festival."
"The launch of Design has been particularly exciting. When we launch a new section at Cannes, there is clearly a minimum number of entries that make it a worthwhile thing to do, and a worthwhile global competition to take part in. Design has outstripped even our most optimistic estimates; with over 1,100 entries it has established itself, in year one, as a major trophy to compete for, and will be a major Lion to win," continued Thomas.
