On the heels of its Cannes Lions award-winning predecessor, “Carousel”, this campaign produced by Ridley Scott Associates for Philips Television pushes one idea: There are millions of ways to tell a story. There is only one way to watch one.
What may appear bereft of theme is collection of snippets from five films, with the same one-liners. Despite the films completely alien from each other, one seminal emotion or thought is elicited.
The message is simple. The only way to enjoy movies at home, no matter what type movie: watch it on a Philips Flat Screen TV.
Credits:
Client: Philips
Agency: DDB London
Production Company: Ridley Scott Associates
Director(s):
Greg Fay, Jake Scott, Johnny Hardstaff, Carl Erik Rinsch and animators Hi-Sim
Creatives:
Tribal DDB Amsterdam (Digital creative)
Ridley Scott Associates (Production company)
Neil Dawson (Executive Creative Director)
Shishir Patel (Art Director)
Sam Oliver (Copywriter)
Lucinder Kerr, Natalie Powell (Agency Producer)
Country: United Kingdom
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