On the latest cover of adobo magazine, meet Neil French, arguably the most outrageous and the most influential creative guru in the last three decades of Asian advertising. In the words of his partners, protégés, not-so-friendly colleagues and Neil himself, adobo gets an exclusive and intimate look into his career, his philosophy, his rants and raves. It’s a no-holds barred examination of a man who put Asian advertising on the map, reached the heights of global advertising, only to fall spectacularly to earth.
In addition to the exclusive story on Neil French, adobo’s yearend issue contains other must-reads on marketing, media and advertising: advice from the world’s most awarded creative director David Droga; a recap of the year’s trends from creative leaders in the country and around the region; the country’s 10 most credible celebrity endorsers; the case study of Queensland Tourism’s “Best Job in the World” campaign, the breakthrough digital and PR work of 2009, and the Philippine ads that won the country 16 medals in the recent Spikes Asia festival in Singapore.
And what’s adobo magazine without the regular features marketing and ad practitioners have come to rely on? Each page is packed with news, reviews, analysis and developments in media, marketing, advertising.
Adobo, the word in advertising, is a bimonthly publication that’s available in National Bookstores, Fully Booked and your favorite newsstands. Readers in Southeast Asia can also find a copy in Basheer bookstores in Hong Kong, Singapore, Kuala Lumpur, Bangkok and Jakarta. For more information, visit www.adobomagazine.com.
Send an email
