SINGAPORE – Bindu Sethi, Grey India’s National Planning Director, has been promoted to the role of Grey Asia Pacific’s Chief Strategy Planning Officer.
The appointment is effective immediately and will see Sethi assume one of the most pivotal leadership roles at Grey Asia Pacific. She will work closely with Planning and Creative Directors at local and regional levels to help lift the bar in strategic planning and thought leadership across the Grey network in the Asia Pacific. She will report directly to Nirvik Singh, Grey Group Asia Pacific’s Chairman & CEO.

Sethi joined Grey India a year ago after a brilliant career spanning two decades. A career start with the Indian Market Research Bureau (IMRB) gave her a strong grounding in market research, following which she moved to strategy planning with JWT where she rose to the position of Senior Vice President & National Planning Director. She then joined Hindustan Lever Limited (Unilever) as General Marketing Manager – Innovation on their hair care business.
During the course of her career, Sethi contributed to shaping brands such as Horlicks, Boost, Maggi, Sunrise, Reebok, Pizza Hut, Pears, Red Label, Sunsilk, Clinic Plus and All Clear. To add, she developed thinking on how consumers consume communications and what marketers can do to break the consumption and trial barrier. Her new thinking on how to change rural behaviour, and the role of communications in the adoption of new health practices amongst rural and suburban populations, led to the creation of JWT’s social communications division Thompson Social.
Sethi said, "With the changing communications space in today’s market, a successful strategy needs to take on board not just how consumers engage with brands but also the most creative space for this engagement. We at Grey would like to explore ideas and thinking to raise the level and quality of consumer engagement in this new environment and actually get consumers to create communication for the brands they use and love."


