Grey Tokyo has been appointed as the brand agency of record by GSK for its prestigious denture care consumer communication business. The agency will handle the Polident and Poligrip brands.
Denture care is the biggest GSK consumer business in Japan, making this an impressive haul for the agency that already works on other GSK brands like Aquafresh, Sensodyne and Breathe Right.
GSK Japan were looking for the right agency partner to ensure solid growth for their brands targeting aging society, and Grey Tokyo’s strong understanding of consumer communications within the Japanese denture care market proved crucial to the agency’s winning the account.
Ayanori Mitsui, Grey Tokyo’s Group Account Director says, “We have been assigned the denture care business, which is the biggest GSK consumer business in Japan. It is a dream of over ten years coming true for Grey Tokyo and the win was brought about through sheer team spirit- leveraging both regional and global expertise within the agency. We will now work hand-in-hand with GSK to make client and brands dream come true.”
adobo magazine. The Word in Advertising.
