Philippines, 3 March 2010 – Walt Disney Studio Philippines (http://www.facebook.com/waltdisneystudiosph) has launched a one-day Reach Block Video Comment ad on Facebook today to promote its latest blockbuster “Alice in Wonderland”.
The ad invites users to view the movie’s trailer and to leave comments on what they think of Johnny Depp as the Mad Hatter in the movie.
“This unique feature of the Video Comment ad greatly increases the opportunity Walt Disney can have to engage with their audience. By asking a specific question on the ad, Walt Disney can collect feedback on audience’s reaction to the movie as well as create interest in the movie,” said George Foo, Chief Operating Officer of ihub Media, the official sales partner of Facebook in Southeast Asia, Japan, South Korea and Taiwan.
adobo magazine. The Word on Advertising.
