The Philippine Association of National Advertisers (PANA), organizers of the 21st Philippine Advertising Congress (AdCon) awarded the account to DDB Philippines. Margot Torres, AdCon chair said, “DDB’s theme Perspectives: Ano Sa Tingin Mo?, and its revenue-generating ideas, won us over.”
PANA invited the Agency of the Year finalists of the last five years to pitch for the 2009 event. DDB won over BBDO-Guerrero, JimenezBasic and Lowe. McCann and TBWA both declined the invitation.
Sponsor