MANILA – October 10, 2013 – PBA stars LA Tenorio, Larry Fonacier, Jimmy Alapag, and Gabe Norwood show off their dancing skills in an online film by Dentsu for Uniqlo Philippines. The basketball players shake their booties as they show viewers how to dance the "Shukka Roll," a series of dance steps inspired by the act of wearing leggings.
Joining the ballers in the video are members of the Philippine All-Stars dance crew.
The video is part of an online campaign for Uniqlo’s new line of leggings from their 2013 Fall/Winter collection. The campaign invites fans to do their own Shukka Roll videos while wearing Uniqlo leggings and at least one pair from the new line. Fans can post them on Uniqlo’s Facebook app for a chance to win up to P25,000 worth of t certificates.
For the complete mechanics of the Uniqlo Shukka Roll, visit the Uniqlo Facebook page.
