ASIA-PACIFIC – KUALA LUMPUR, APRIL 25, 2012: KFC Malaysia launched “Balik Makan Malaysia”, a campaign developed by BBDO/Proximity Malaysia to remind Malaysians of the importance of family dining, a tradition synonymous with family unity the world over.
In a time where parents often work late and TV dinners have become the norm, the family dining tradition, while still held at high esteem, has no longer been a daily affair. “Balik Makan Malaysia”, which reinforces the foundation of KFC’s Family Feast, hopes to spur Malaysians to revive the family meal to what it used to be.
“Malaysians have gathered round the family table over a tasty, convenient and hearty KFC meal for decades,” says KFC’s general manager of marketing Kelvin Hong.
“Since KFC Malaysia’s first outlet opened on Jalan Tunku Abdul Rahman 30 years ago, KFC has become a Malaysian household name. I’m sure everyone has fond memories of mum and dad bringing home a bucket KFC for a family feast. Happy family occasions like this should be for every day,” Hong said. “To keep the family dining tradition alive, we hope Malaysians will pick up a KFC Family Feast bucket and dine with their loved ones once more.”
BBDO/Proximity Malaysia’s executive creative director Richmond Walker said: “Balik Makan Malaysia” is a campaign to encourage Malaysian families to gather at the family dining table and strengthen the bonds of kinship.
“We are as excited as our clients about this campaign. We want to remind Malaysians — whether they’re reading their morning papers or waiting for the train home on an LRT platform — to pick up a KFC Family Feast bucket, go home and dine with their loved ones. As the saying goes, ‘a family that dines together, stays together’,” Walker added.
The “Balik Makan Malaysia” campaign was launched on broadcast, print, out-of-home channels and points-of sale. It will run on all daily newspapers and points-of-sale across 500 KFC outlets. The campaign TVC airs nationwide.
