ASIA-PACIFIC – HONG KONG, AUGUST 23, 2012: TBWA\Hong Kong appointed James Procter as executive creative director.
Commenting on the appointment, Joanne Lao, managing director TBWA\Hong Kong, described Procter’s role as key in propelling the agency forward, building on its strong foundation of true integration with digital embedded at the core. “Our ambition is to be a top creative company, not just in Hong Kong, but across the region. We’re thrilled to have James join us in enhancing our creative capabilities.”
Procter joins the agency most recently as ECD at Ogilvy Singapore where he helped the agency add lions towards the overall award of network of the year at Cannes.
Ed Choe, Co-President and Head of Creative for Greater China, added, “TBWA\ Hong Kong is a young and dynamic office with a culture that thrives off innovation. We are excited to welcome James and look forward to leveraging his creative talent and energy in both Hong Kong, and Greater China.”
“TBWA has an amazing reputation for creative culture. Joanne, Ed and all the people I’ve met so far reinforce that,” said Procter. “We are in the midst of one of the most exciting times for both the region and our industry. I can’t wait to get started and to help our clients do the kind of work that people love.”
Procter’s career can be traced from Clemenger BBDO in his native Australia then he went on to become ECD at GPY&R Sydney and Y&R Singapore. Procter has worked with brands such as AXA, adidas, Caltex, Virgin Atlantic, Pepsi, OCBC, Mars, Starburst and WWF. His work has won recognition at many international and local award shows including D&AD, Cannes Lions, The Clio Awards, Spikes Asia, One Show, The Effies and New York Festivals to name a few.
