ASIA-PACIFIC – SINGAPORE, FEBRUARY 8, 2013 – Y&R has entered into an affiliate agreement with Hanwha Group-owned Hancomm as the full-service advertising agency expands beyond South Korea to meet clients’ international aspirations.
Under the terms of the agreement, the two companies will build a strong partnership that raises Hancomm’s profile, establishing a world-class international presence beyond its domestic market. This includes training and sharing proprietary Y&R tools including BAV data and Generation Asia.
"Through Hancomm’s strategic partnership with Y&R’s strong global network in over 90 countries, Hancomm will continue grow and turn into a truly world-class advertising agency. Furthermore, it will enable us to upgrade our integrated marketing communication efforts through diverse channels in this rapidly changing world environment; thus, we will better serve the ever-rising demands of corporate clients in Korea in today’s competitive global economy," said Il-Hyung Chang, Hancomm president and chief executive officer.
Commenting on the agreement, Matthew Godfrey, president of Y&R Asia said: “We warmly welcome Hancomm as an affiliate, both Y&R Asia and Y&R Korea look forward to working closely with them. Y&R Korea is a flourishing and dynamic young agency under new Managing Director Hae Seong Jeong, we feel that both parties can benefit greatly from this partnership.”
