THE PHILIPPINES, SEPTEMBER 24, 2012 – TBWA\SantiagoMangada Puno, garnered 1 Gold, 2 Silvers and 1 Bronze metals at the recently concluded Spikes Asia 2012.
The ad agency, in partnership with Revolver Studios, acquired Gold and Silver metals with Energizer’s ‘ t of Life’ in the Film Craft category.
The campaign was done in partnership with Manikako, a non-profit organization that teaches unfortunate children to make their own dolls from recycled materials. In order to do this, they needed volunteers.
Energizer Philippines funded a web film, t of Life, to reach their target: Filipino youth who are glued to the internet. Told without words, the film’s universal message of love and sacrifice touched the world over, regardless of age, culture and background.
CREDITS:
Chief Creative Officer: Melvin M. Mangada
Creative Director: Joey Tiempo
Copywriter: Joey Tiempo/Paolo Salcedo
Art Director: Ali Silao/Cj De Silva
Agency Producer: Sunny Lucero/Cheese Bagnes/Rj Galang
Account Supervisor: Vanessa E. Dingcong
Advertiser’s Supervisor: Jan Dizon
Director: A/F Beneza
Editor: Jose Azucena/Dolps Fernando
Cinematographer: Odie Flores
Director Of Photography: None
Cinematographer: Odie Flores
Director Of Photography: None
Other Credits: Sound Production Company : Loudbox Studios
Art that cleans the air
How can cleaning the air be made fun and relevant to city life? TBWA\SantiagoMangadaPuno’s ‘Project Edsa’ campaign for Pacific Paint Philippines seems to have found the right solution, winning Silver in the Media category.
The Philippines’ first curated public art initiative, Boysen teamed up with artists from all over the globe to paint giant murals along 24 kilometers of EDSA’s walls using Boysen KNOxOUT – a revolutionary smog-eating paint. To be effective, each of the eight artists would use 1,000 square meters of wall as their canvas.
So far, the finished murals can already be accredited to a 20% reduction in air pollution. The project is expected to finish in 2013 when 8,000 square-meters of walls would’ve been painted with KNOxOUT, which is equivalent to planting 8,000 trees.
CREDITS:
Executive Creative Director: Melvin Mangada
Creative Director: Jake Tesoro
Creative Director: Manuel Villafania
Associate Creative Director: Ali Silao
Associate Creative Director: Denise Tee
Art Director: Nolan Fabular
Copywriter: Nino Reyes
Curator: Marianne Roces
Associate Creative Director: Nina Jimenez
Copywriter: Lady San Pedro
Account Director: Kara Filamor
Classic villainy
The agency also garnered the Bronze metal in the Film category for Suyen Corporation’s ‘Kontrabida 101 (Bella, Still a Villain at 84)’, which was done in partnership with Straight Shooters Media.
Sponsor
Genre: Comedy
Director: Jose Javier Reyes
Producers: Sunny Lucero, Cheese Bagnes, RJ Galang
Screenplay: Marci Reyes
Art Directors: Melvin Mangada, Jake Tesorio, Nolan Fabular
Executive Producer: Grace Quisas
Director of Photography: Gary Gardoce
Editor: Randy Gabriel
Assistant Editor: Jendz Alviz
Graphics: Daniel Inco
Audio Post Production: Loudbox Studios
Cast: Bella Flores
Runtime: 4:30
