Home >> Philippine News >> 'May ICE Ka Na Ba?' MSAP ICE Awards 2017 announces winners

PHILIPPINE NEWS

'May ICE Ka Na Ba?' MSAP ICE Awards 2017 announces winners
Nadz Ruiz, September 12, 2017 | 4:52pm

Now on its second year, the Media Specialists Association of the Philippines’ (MSAP) ICE Awards 2017 recognised media agencies, networks, and publishers for exemplary work in media thinking and communication. While there were no Gold and Platinum trophies, and Special Awards given out, a total of 86 Bronze and 40 Silver ICE Awards across seven categories were awarded to 20 agencies and publishers.

Due to a rigorous and strict judging process, no campaign gained Gold and Platinum ICE Awards. Consequently, no Special Award was given out, including Media Agency of the Year and Advertiser of the Year. However, the ICE Awards recognized three agencies which received the most number of Silver trophies. MEC Philippines won eight Silver Ice Awards, while Carat Philippines and Havas Ortega tied at second place with seven Silver metals each. 

MEC Philippines receives most number of Silver ICE Awards

Havas Ortega gets second most number of Silver ICE Awards

Carat Philippines is tied with second most number of Silver ICE Awards

Awards were given out across seven categories — Single Medium, Multi-Media, Activation, Branded Content, Digital, Data, and Not-for-Profit Campaign. Special Awards include Best in Insight, Best in Creative Use of Media, Best in Effectiveness, Media Agency of the Year, Advertiser of the Year, and Grand Prix. Only Gold and Platinum awardees are qualified to win the Special Awards. Entries are judged according to Insights, Creativity, and Effectiveness.

Below is the list of winners:

Bronze ICE Awards

Carat Philippines

Activation
Alab: The Independent Musician Rising Awards 2016
Fusion 2017: Forward
Max’s 70th Anniversary

Branded Content
Fusion Imagination: The Philippine Music Festival
Oreo Wonderfilled

Digital
Toblerone Vogon

Multi-Media
Max’s #Saraptothebowls
PAL 75th Anniversary Pinoy Pride Rocks

Total: 8

CNN

Branded Content
CNN Philippines EcoWatch

Digital
Waze Filipino Navigation Voice
CNN Philippines Vice Presidential Debate

Total: 3

Dentsu X Philippines

Activation
New You Achievement Awards (Fitness First)

Branded Content
Choose Your Joy
Say It With Cadbury

Not For Profit
IGNITE Innovation Conference

Single Medium
Beauty and the Beast
Guardians of the Galaxy Vol 2

Total: 6

Havas Ortega

Activation
Tunay Serye (Maxi-peel)

Branded Content
Little Wins Series (B'lue)
Bae Zone (B'lue)
Cyber Pinoy (Globe)
Tunay na Solusyon Campaign (Kremil-S)
Kopiko Blanca Barangay (Kopiko Blanca)

Data
B’lue for the Win/Little Wins Series (B'lue)

Digital
Think + Beautiful (Celeteque)
Little Wins Series Campaign (B'lue)
Bae Zone (B'lue)
B'lue Super Tap Game (B'lue)

Single Medium
Goku TVC (Phoenix Petroleum)

Total: 12

Inquirer Group of Companies

Multi-Media
Project OMG

Total: 1

iProspect Philippines

Activation
#DameTimeManila

Digital
One Cord That Connects Us: The Cordlife Digital Awareness Campaign

Total: 2

The Manila Bulletin

Activation
Sketchfest 2016

Multi-Media
Be Fully Informed 
Independence Day

Not-For-Profit
Father’s Day 2017
Earth Day print ad 2016
National Reading Month 2015

Total: 6

Maxus

Activation
Affair to Remember: Shell as a Partner in Every Biker’s Journey

Digital
How Parisian Shoes Drove Sales from Sales Itself
When Data Helped PLDT Go Fishing
When SM Drove Monies By Changing Moods Via Digital

Multi-Media
Painting the Town Red: How Shell V-Power Took Over Manila Across All Platforms
In Sync With Tata Motors Super Ace

Total: 6

MEC Philippines

Activation
Manulife Brews
Colgate Optic White Beauty & the Bridal Workshops

Branded Content
Colgate Optic White Beauty & the Bridal Workshops

Data
Colgate Fresh Confidence Face2Face

Digital
Colgate Total Pro Breath Health
Colgate Optic White Beauty & the Bridal Workshops

Single Medium
Stresstabs

Total: 7

Mediacom

Digital
Anmum Digital Ecosystem
Jollibee Family

Single Medium
Standout

Total: 3

Mediaforce Vizeum

Activation
Swiss Miss Top Duo - Battle of the Call Center Duets

Digital
Huawei P9 Unbranded Campaign

Single Medium
Neurobion “True Heroes” Campaign

Total: 3

Mindshare Philippines

Digital
Wrangler - Get Caught with your Pants Down: Give Up The Bacon
Cream Silk Miss Universe Takeover
The Pond’s “Pay With Selfie” Sale
#Thankutogether With Lady’s Choice

Total: 4

Movent, Inc.

Digital
Love is in the Details
Contadina Website

Total: 2

OMD Philippines

Branded Content
McDonald’s New Chicken Fillet Italiana
DOT More Fun Idols Frontliners

Digital
Sylphy - Sentra Reborn

Multi-Media
McDonald’s New Chicken Fillet Italiana

Not-For-Profit
DOT More Fun Idols Frontliners

Total: 5

OMG Advertising

Activation
Make A Wish Or Make It Happen With BPI Personal Loan

Total: 1

PHD Media Network

Activation
Matimco: Building The Spirits Of Our Humble Home Builders

Digital
Champion: Spreading Happy Scents on Digital Screens
Textron Target Shift Leads to Sign-Up Success

Multi-Media
Matimco: Building The Spirits Of Our Humble Home Builders

Total: 4

RMN Networks/RMN Marketing and Media Ventures

Digital
RMN My Drama

Total: 1

Starcom Mediavest Philippines

Single Medium
Coca-Cola Refreshes The LRT Station

Total: 1

The Philippine Star

Activation
Singlesingle2 #Howtoadult Campaign

Branded Content
Singlesingle2

Not-For-Profit
Pilas Pinas
Cardboard Balita

Total: 4

UM

Activation
Energen Healthy Breakfast Movement 2016

Branded Content
“Bring Out The Bold”

Digital
“Bring Out The Bold”
Friso Finder
#65thMissUniverse

Not-For-Profit
#65thMissUniverse

Single Medium
H&M Cebu Opening

Total: 7

Silver ICE Awards

Carat

Multi-Media
Toblerone Boombox
PAL 75th Anniversary
Johnny Walker Keep Walking
Max’s Stories
Eden Star of Christmas

Activation
Oreo Tumblr Summer Amazing Meetup Partnership (Oreo Tsamu)
Max’s Chicken-All-You-Can #Saraptothebones 2017

Total: 7

CNN Philippines

Not-For-Profit
My Freedom Day

Total: 1

Dentsu X Philippines

Activation

Cadbury Joy Wagon

Digital
Captain America Civil War

Not-For-Profit
Keep Walking Philippines
Feed Love Campaign

Total: 4

Havas Ortega

Multi-Media
Live to Feel Stories (B'lue)

Activation
Share The Joy (Krispy Kreme)

Branded Content
Aminan 101 (Cookie Says)
Think + Beautiful Campaign (Celeteque)
Banig Bayan (Biogesic)

Data
The Living Logo (APEC CEO Summit)

Not-For-Profit
Globe Future Makers (Globe)

Total: 7

MEC Philippines

Multi-Media
Stresstabs Beauty Bloggers
Colgate Fresh Face2Face
Caltex Celebrity Car Wars

Branded Content
Stresstabs Beauty Vlogs
Caltex Celebrity Car Wars

Digital
United Nations High Commissioner for Refugees - Hope For The Holidays

Not-For-Profit
Moneygram Black Pencil Project

Total: 8

Mediacom

Multi-Media
Olay Beautiful Transformations

Digital
Cosmo@Work

Total: 2

Mindshare Philippines

Data
Clear’s Virtual Barbershop
Pond’s Men Contextual Office Targeting

Total: 2

Movent, Inc. 

Activation
Foressa VR

Data
Unilever Media Command Center For Rexona
My Starbucks Awards eCRM

Total: 3

The Philippine Star

Multi-Media
SingleSingle2

Activation
Businessworld Economic Forum

Total: 2

UM

Multi-Media
“Bring Out The Bold”
#65thMissUniverse
Energy Healthy Breakfast Movement 2016

Activation
#65thMissUniverse

Total: 4

'May ICE Ka Na Ba?' MSAP ICE Awards 2017 announces winners

Now on its second year, the Media Specialists Association of the Philippines’ (MSAP) ICE Awards 2017 recognised media agencies, networks, and publishers for exemplary work in media thinking and communication. While there were no Gold and Platinum trophies, and Special Awards given out, a total of 86 Bronze and 40 Silver ICE Awards across seven categories were awarded to 20 agencies and publishers.

Due to a rigorous and strict judging process, no campaign gained Gold and Platinum ICE Awards. Consequently, no Special Award was given out, including Media Agency of the Year and Advertiser of the Year. However, the ICE Awards recognized three agencies which received the most number of Silver trophies. MEC Philippines won eight Silver Ice Awards, while Carat Philippines and Havas Ortega tied at second place with seven Silver metals each. 

MEC Philippines receives most number of Silver ICE Awards

Havas Ortega gets second most number of Silver ICE Awards

Carat Philippines is tied with second most number of Silver ICE Awards

Awards were given out across seven categories — Single Medium, Multi-Media, Activation, Branded Content, Digital, Data, and Not-for-Profit Campaign. Special Awards include Best in Insight, Best in Creative Use of Media, Best in Effectiveness, Media Agency of the Year, Advertiser of the Year, and Grand Prix. Only Gold and Platinum awardees are qualified to win the Special Awards. Entries are judged according to Insights, Creativity, and Effectiveness.

Below is the list of winners:

Bronze ICE Awards

Carat Philippines

Activation
Alab: The Independent Musician Rising Awards 2016
Fusion 2017: Forward
Max’s 70th Anniversary

Branded Content
Fusion Imagination: The Philippine Music Festival
Oreo Wonderfilled

Digital
Toblerone Vogon

Multi-Media
Max’s #Saraptothebowls
PAL 75th Anniversary Pinoy Pride Rocks

Total: 8

CNN

Branded Content
CNN Philippines EcoWatch

Digital
Waze Filipino Navigation Voice
CNN Philippines Vice Presidential Debate

Total: 3

Dentsu X Philippines

Activation
New You Achievement Awards (Fitness First)

Branded Content
Choose Your Joy
Say It With Cadbury

Not For Profit
IGNITE Innovation Conference

Single Medium
Beauty and the Beast
Guardians of the Galaxy Vol 2

Total: 6

Havas Ortega

Activation
Tunay Serye (Maxi-peel)

Branded Content
Little Wins Series (B'lue)
Bae Zone (B'lue)
Cyber Pinoy (Globe)
Tunay na Solusyon Campaign (Kremil-S)
Kopiko Blanca Barangay (Kopiko Blanca)

Data
B’lue for the Win/Little Wins Series (B'lue)

Digital
Think + Beautiful (Celeteque)
Little Wins Series Campaign (B'lue)
Bae Zone (B'lue)
B'lue Super Tap Game (B'lue)

Single Medium
Goku TVC (Phoenix Petroleum)

Total: 12

Inquirer Group of Companies

Multi-Media
Project OMG

Total: 1

iProspect Philippines

Activation
#DameTimeManila

Digital
One Cord That Connects Us: The Cordlife Digital Awareness Campaign

Total: 2

The Manila Bulletin

Activation
Sketchfest 2016

Multi-Media
Be Fully Informed 
Independence Day

Not-For-Profit
Father’s Day 2017
Earth Day print ad 2016
National Reading Month 2015

Total: 6

Maxus

Activation
Affair to Remember: Shell as a Partner in Every Biker’s Journey

Digital
How Parisian Shoes Drove Sales from Sales Itself
When Data Helped PLDT Go Fishing
When SM Drove Monies By Changing Moods Via Digital

Multi-Media
Painting the Town Red: How Shell V-Power Took Over Manila Across All Platforms
In Sync With Tata Motors Super Ace

Total: 6

MEC Philippines

Activation
Manulife Brews
Colgate Optic White Beauty & the Bridal Workshops

Branded Content
Colgate Optic White Beauty & the Bridal Workshops

Data
Colgate Fresh Confidence Face2Face

Digital
Colgate Total Pro Breath Health
Colgate Optic White Beauty & the Bridal Workshops

Single Medium
Stresstabs

Total: 7

Mediacom

Digital
Anmum Digital Ecosystem
Jollibee Family

Single Medium
Standout

Total: 3

Mediaforce Vizeum

Activation
Swiss Miss Top Duo - Battle of the Call Center Duets

Digital
Huawei P9 Unbranded Campaign

Single Medium
Neurobion “True Heroes” Campaign

Total: 3

Mindshare Philippines

Digital
Wrangler - Get Caught with your Pants Down: Give Up The Bacon
Cream Silk Miss Universe Takeover
The Pond’s “Pay With Selfie” Sale
#Thankutogether With Lady’s Choice

Total: 4

Movent, Inc.

Digital
Love is in the Details
Contadina Website

Total: 2

OMD Philippines

Branded Content
McDonald’s New Chicken Fillet Italiana
DOT More Fun Idols Frontliners

Digital
Sylphy - Sentra Reborn

Multi-Media
McDonald’s New Chicken Fillet Italiana

Not-For-Profit
DOT More Fun Idols Frontliners

Total: 5

OMG Advertising

Activation
Make A Wish Or Make It Happen With BPI Personal Loan

Total: 1

PHD Media Network

Activation
Matimco: Building The Spirits Of Our Humble Home Builders

Digital
Champion: Spreading Happy Scents on Digital Screens
Textron Target Shift Leads to Sign-Up Success

Multi-Media
Matimco: Building The Spirits Of Our Humble Home Builders

Total: 4

RMN Networks/RMN Marketing and Media Ventures

Digital
RMN My Drama

Total: 1

Starcom Mediavest Philippines

Single Medium
Coca-Cola Refreshes The LRT Station

Total: 1

The Philippine Star

Activation
Singlesingle2 #Howtoadult Campaign

Branded Content
Singlesingle2

Not-For-Profit
Pilas Pinas
Cardboard Balita

Total: 4

UM

Activation
Energen Healthy Breakfast Movement 2016

Branded Content
“Bring Out The Bold”

Digital
“Bring Out The Bold”
Friso Finder
#65thMissUniverse

Not-For-Profit
#65thMissUniverse

Single Medium
H&M Cebu Opening

Total: 7

Silver ICE Awards

Carat

Multi-Media
Toblerone Boombox
PAL 75th Anniversary
Johnny Walker Keep Walking
Max’s Stories
Eden Star of Christmas

Activation
Oreo Tumblr Summer Amazing Meetup Partnership (Oreo Tsamu)
Max’s Chicken-All-You-Can #Saraptothebones 2017

Total: 7

CNN Philippines

Not-For-Profit
My Freedom Day

Total: 1

Dentsu X Philippines

Activation

Cadbury Joy Wagon

Digital
Captain America Civil War

Not-For-Profit
Keep Walking Philippines
Feed Love Campaign

Total: 4

Havas Ortega

Multi-Media
Live to Feel Stories (B'lue)

Activation
Share The Joy (Krispy Kreme)

Branded Content
Aminan 101 (Cookie Says)
Think + Beautiful Campaign (Celeteque)
Banig Bayan (Biogesic)

Data
The Living Logo (APEC CEO Summit)

Not-For-Profit
Globe Future Makers (Globe)

Total: 7

MEC Philippines

Multi-Media
Stresstabs Beauty Bloggers
Colgate Fresh Face2Face
Caltex Celebrity Car Wars

Branded Content
Stresstabs Beauty Vlogs
Caltex Celebrity Car Wars

Digital
United Nations High Commissioner for Refugees - Hope For The Holidays

Not-For-Profit
Moneygram Black Pencil Project

Total: 8

Mediacom

Multi-Media
Olay Beautiful Transformations

Digital
Cosmo@Work

Total: 2

Mindshare Philippines

Data
Clear’s Virtual Barbershop
Pond’s Men Contextual Office Targeting

Total: 2

Movent, Inc. 

Activation
Foressa VR

Data
Unilever Media Command Center For Rexona
My Starbucks Awards eCRM

Total: 3

The Philippine Star

Multi-Media
SingleSingle2

Activation
Businessworld Economic Forum

Total: 2

UM

Multi-Media
“Bring Out The Bold”
#65thMissUniverse
Energy Healthy Breakfast Movement 2016

Activation
#65thMissUniverse

Total: 4