GLOBAL – CHICAGO, USA, AUGUST 2010 – Euro RSCG 4D Discovery, the North American data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide, announced the acquisition of Congruent Media, the award-winning, full-service Internet marketing and interactive design agency, based in Baltimore, Maryland. Effective immediately, the agency will become part of Euro RSCG 4D Discovery’s Baltimore office,
expanding the entire network’s digital and behavioral marketing capabilities, client base and talent pool. This news comes on the heels of Euro RSCG 4D announcing the acquisition of Acmic Digital in India earlier this month.
The venture follows a string of key moves in recent years to build on the agency’s North American digital capabilities and position the Euro RSCG 4D Discovery network as a leader in behavioral marketing strategy, campaign development and optimization for leading clients, such as IBM, Diageo and Blockbuster. In recent years, the Discovery network has integrated three Euro RSCG 4D offices and formed a strategic alignment with American Student List (ASL), LLC, the nation’s leading provider of student and youth marketing data.
Congruent Media Founding Partners Dan Dawes and Jeffrey Rudolf will join Euro RSCG 4D Discovery as Senior Vice President of Digital and Senior Vice President of Digital Technology, respectively.
"We believe digital is far too important to be left in a silo. This acquisition is the latest in the continuation of our digital at the core model that we put in place back in 2005 where we integrate digital inside all of our agencies. In Baltimore, we’ll now be replicating this very successful model already in place in New York, Chicago and San Francisco" said David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide.
“Congruent media has a trusted reputation in the industry for building advanced interactive solutions for its clients, and this strategic move will continue to build momentum for the future-focused Euro RSCG 4D Discovery network,” said Ron Bess, President of Euro RSCG North America. “Dan and Jeffrey have built a world-class interactive agency, and we are confident that this acquisition will enhance Discovery’s behavioral marketing
strength and infuse our digital at the core model.”
Euro RSCG 4D Discovery assumes marketing and creative responsibilities for Congruent Media’s full client roster, including Metal Roofing Alliance, Speakman Company, Hurricane Grill & Wings, Pollard Banknote Limited, McElroy Metal Inc., Johns Hopkins University and Signs by Tomorrow. The Congruent Media team will join Euro RSCG 4D Discovery’s Baltimore office, creating 14 new positions at the agency.
“Euro RSCG 4D Discovery is an industry leader in the direct and behavioral marketing category, and we are thrilled to join the leadership team of this national network,” said Dawes.
