DentsuINDIO drives past four agencies for Honda Cars corporate campaign

PHILIPPINES, OCTOBER 2010 – DentsuINDIO won the Honda Cars Philippines corporate campaign pitch last August against Publicis, DDB, Lowe and Campaigns & Grey. The win adds to the Honda brands handled by DentsuINDIO. The agency has handled creative duties for Accord since 2007, followed by Jazz and City in 2008.

 "Honda has always pitched out their major campaigns, and we are proud to be handling three Honda brands and now the corporate campaign as a result of these pitches," said DentsuINDIO Managing Director TJ Parpan.

 Arnel Tiong, Honda Cars Philippines Inc. head of advertising, said: "All the other agencies presented amazing campaigns, but DentsuINDIO was able to tie theirs all in nicely, with concrete and doable long-term plans."

Honda’s corporate campaign has an environmental thrust, driven by the vision of Honda founder, Soichiro Honda, to "Leave Blues Skies For Our Children", as early as 1966. To fulfill this dream, activities will be built on an alliance between Honda, the public, and key partners such as the Clean Air Initiative for Asian Cities.