Thailand emerged as Asia’s strongest performer on the 2026 Cannes Lions International Festival of Creativity Film shortlist, accounting for the majority of the region’s appearances with work from Ogilvy Bangkok, Leo Bangkok, VML Bangkok, Wolf BKK, Sour Bangkok, Choojai and Friends, and Hanami Food. Across the category, Asian agencies secured 16 shortlist appearances among the 149 entries recognized globally.
The shortlist reflects the enduring strength of Asian storytelling in long-form brand narratives, humor-driven campaigns, and culturally rooted work. Thailand led the regional tally with multiple shortlisted campaigns appearing across different subcategories, while Singapore, Japan, Mainland China, Taiwan, India, and the United Arab Emirates also secured places on this year’s roster.
2026 Cannes Lions Film Asian shortlist
Consumer Goods
- “Mother Strike” by Hanami Food, Bangkok / Choojai and Friends, Bangkok for Snack Jack Ring (Thailand)
- “Hymn” by Beijing Shanghua Cultural Media for Vivo X200 Ultra (Mainland China)
Healthcare
- “Love Hurts” by Ogilvy Singapore / VML South Africa, Johannesburg for Vaseline (Singapore)
Travel, Leisure, Retail, Restaurants & Fast-Food Chains
- “The Kaprao Criminals” by Wolf BKK for Kaprao Crispy Chicken Rice Bowl (Thailand)
Media / Entertainment
- “Everybody Loves a Good Fight” by Enormous for Battlegrounds Mobile India (India)
Consumer Services / Business to Business
- “Unfading Love” by Ogilvy Bangkok for Thai Life Insurance (Thailand)
Screens & Events
- “Dear Difference” by Dentsu Tokyo for Taketsuru Pure Malt (Japan)
Microfilm
- “Burn Fat Like the Bottle” by Professional Video & Audio Production, Taipei City / Era Ogilvy Taipei for Nongyun Oolong Tea (Taiwan)
- “It Must Be Sting” by Leo Bangkok for Sting Energy Drinks (Thailand)
Local Brand
- “After Shit Happened Service” by VML Bangkok for Shield Insurance (Thailand)
Single-Market Campaign
- “It’s Dettol Time” by Sour Bangkok for Dettol (Thailand)
- “Viagra Blue Brands” by Ogilvy, Shanghai for Viagra (Mainland China)
- “CNY Glad I Met You | Shot on iPhone” by TBWA\Media Arts Lab, Shanghai for iPhone (Mainland China)
Social Behavior
- “Love Hurts” by Ogilvy Singapore / VML South Africa, Johannesburg for Vaseline (Singapore)
Use of Humor
- “After Shit Happened Service” by VML Bangkok for Shield Insurance (Thailand)
- “Mother Strike” by Hanami Food / Choojai and Friends, Bangkok for Snack Jack Ring (Thailand)
- “The Giant” by Leo Bangkok for Krungsri First Choice (Thailand)
- “The Kaprao Criminals” by Wolf BKK for Kaprao Crispy Chicken Rice Bowl (Thailand)
Cultural Engagement
- “Recipe for Change” by FP7 McCann for Puck Spread Cheese (United Arab Emirates)
The Cannes Lions International Festival of Creativity takes place from June 22 to 26 in Cannes, France. Check out the complete Film shortlist.
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