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Hakuhodo Tokyo, dentsu Tokyo, FP7 McCann among Asia’s contenders on 2026 Cannes Lions Design shortlist
Asia has secured 13 shortlist spots in the Design category at the Cannes Lions International Festival of Creativity 2026, representing…
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Stories unfold on your palate at Erik Matti’s Rekdi
Stepping into Rekdi offered a sense of familiarity. Snacks and toys reminiscent of a Filipino childhood — wafer sticks, plastic…
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Eugene Cheong’s manifesto against creative cowardice
At a time when artificial intelligence promises instant answers, automated creativity, and effortless content generation, Eugene Cheong has delivered a…
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Omnicom Advertising Asia is the region’s most ambitious support act
There’s a word that Sean Donovan refuses to use. As the President of TBWA Asia, one of his earliest calls…
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BaiCon 2026: Six VisMin creators brands should pay attention to
From May 30 to 31, BaiCon 2026, organized by Republiq Group of Companies (RGC), gathered content creators from Visayas, Mindanao…
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VisMin is not the market of the future; it’s the market of now: Inside the Philippine Advertising Conference 2026
For decades, Manila has been the center of major events, tying the creative and advertising industries, and where people from…
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EJ Galang, in praise of the well-placed word
Having built his career across some of advertising’s most influential creative hubs — from Ace Saatchi & Saatchi and DM9JaymeSyfu…
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Unilever Beauty & Wellbeing brings beauty trends off the feed and into BaiCon 2026
Over the weekend of May 30–31, 2026, Unilever Beauty & Wellbeing took center stage at BaiCon 2026 at The Mactan…
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Why community-driven values are becoming the beauty industry’s biggest differentiator
In an industry where “purpose” has become one of the most overused marketing terms, consumers have also become increasingly skilled…
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ABS-CBN expands as a global storytelling company, brings Filipino stories across platforms
ABS-CBN expands as a global storytelling company, bringing Filipino stories to audiences worldwide across broadcast, digital, film, music, news, and…
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Dismantling, rebuilding, trusting, and letting culture lead the way
There is an assumption so deeply embedded in marketing that most practitioners never think to question it: that what worked…
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For Stefan Sagmeister, short-term everything is crap, long-term everything is fantastic
New York-based Austrian designer Stefan Sagmeister needs no further introduction. His reputation and philosophical, introspective take on creative thinking precede…
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The search for the next creative spark goes nationwide: Young Kidlat 2026 is now open
For the first time in its history, the Young Kidlat Student Competition, hosted by the 4As Philippines and the Creative…
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