Singapore – Leo Burnett & Arc Manila has been selected by the Retail Business of Shell Philippines, a leading global group of energy and petrochemical companies, as the agency of record for its non-PR related marketing services initiatives. The appointment follows an intensive pitch involving eight agencies which includes incumbent Bates 141.
With the win, Leo Burnett & Arc Manila will conceptualize, design and execute creative ideas for a full array of marketing services initiatives for Shell Philippines, ranging from offsite and onsite events, to merchandising/point of sales materials and more. The ultimate aim is to enhance the brand image among both internal staff and external stakeholders, including general consumers, dealers and partners.
“We are most excited to partner with this top ranking Fortune 500 giant,” remarked Raymond Arrastia, Managing Director for Leo Burnett Manila, “As the most preferred brand in the highly competitive fuel industry, Shell is highly dedicated to meeting the world’s growing demand for energy in an economical, environmental and socially responsible way.
“Shell is a brand guided by a clear and motivating human purpose, which we shall fully leverage to create powerful creative marketing services solutions that further strengthen its engagement with the people,” said Arrastia of the win.
“We want a best in class agency to be our partner and there was no better choice than Leo Burnett, with their strategic insights, in-depth market knowledge and excellent creativity clearly demonstrated to us during the agency selection process,” said Arlene P. Manalo, Marketing Manager, PH/NPI. “We look forward to working with the team to enhance further our brand positioning in the market,”Manalo added.
Jarek Ziebinski, President Leo Burnett & Arc Asia Pacific said, “Retail and shopper marketing are strategic areas for Leo Burnett & Arc to develop and grow across Asia Pacific. We understand insights and behavior of people in retail environment very well. This knowledge and experience will be used to create communication programs to engage people with Shell brand at its points of sales.”
adobo magazine. The Word on Advertising.
