Awards: Spikes Asia Awards 2022 announce the integration of the Tangrams Awards and launch of the Strategy & Effectiveness Spike to recognise the vital link between creativity and marketing effectiveness

SINGAPORE — Spikes Asia opens entries for the 35th edition of the Spikes Asia Awards and announces the integration of the prestigious Tangrams Awards and the launch of the new Strategy & Effectiveness Spike, in response to the evolving correlation between creativity and effectiveness.

The Spikes Asia Awards, Asia Pacific’s top award for excellence in creative communications, will now serve as the definitive benchmark for both creative excellence and marketing strategy and effectiveness across Asia-Pacific.

The new Strategy & Effectiveness Spike celebrates strategies that deliver measurable results and ideas that balance bold creativity and sustained business impact and aims to champion a culture of creativity, strategy, and effectiveness, which is growing within agency and client organisations in the region.


Jenny Lau, Events Director, Spikes Asia, comments: “It’s an exciting time in the evolution of Spikes Asia as we announce the new Strategy & Effectiveness Spike, cementing the awards’ role as the definitive benchmark for both creativity and marketing effectiveness across APAC. This new award reinforces the importance of synergising creativity and effectiveness, which for too long, have remained disparate. We believe that when creativity is effective and effective work is creative, it has even greater power to positively impact people, brands, and the world.”

The Spikes Asia Awards are updated each year to reflect the rapidly evolving creative industry landscape in Asia-Pacific. In 2022, significant changes respond to shifting creative trends across the region. Spikes Asia launches new awards: The Creative Data Spike, which celebrates the interplay of ideas and information, and the Social & Influencer Spike, celebrating creative social thinking and strategic influencer marketing solutions, while the Digital Spike has now been retired.

Atifa Silk, Managing Director at Haymarket Media Asia, comments: “In consultation with the APAC creative community, and in response to rapid evolutions in the industry landscape, a number of Spikes Award categories have been refreshed and expanded for 2022. We look ahead to next March with great anticipation, as an opportunity to celebrate and benchmark world-class and effective creative work from across the region.”

Key awards information

  • Awards open for entries on 14 October 2021
  • Final entry deadline is 20 January 2022 at 11.59pm SGT
  • Three new awards added: Strategy & Effectiveness Spike, Creative Data Spike, and Social & Influencer Spike
  • The Digital Spike will be retired from the awards
  • Spikes award sections and categories are expanded. Further information can be found here

The winners of the Spikes Asia Awards will be announced in March 2022 along with the return of Spikes Asia x Campaign Asia: The Experience. More information on the hybrid event will be released later in the year. Interested delegates are welcome to register their interest for free here.

adobo magazine is an official media partner of Spikes Asia 2022.

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