Awards

Cannes Lions 2022: Two agencies from Japan are in the Pharma shortlist

CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Pharma category, with 2 entries from the Asia-Pacific region.
 

Insight-I Inc. Tokyo / Chugai Pharmaceutical Co. Tokyo makes it with “Warm Hands,” while McCann Health Tokyo makes it with “6 Minutes Together.”

B01 (Regulated)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
WARM HANDS
CHUGAI PHARMACEUTICAL CO., LTD
SUPPORT FILM FOR CANCER PATIENTS, THEIR
FAMILIES AND THE MEDICAL HEALTHCARE
PROFESSIONALS
INSIGHT-I INC., Tokyo / CHUGAI PHARMACEUTICAL CO., LTD., Tokyo
JAPAN
B02 (Non-Regulated)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
6 MINUTES TOGETHER
UNBRANDED (DISEASE AWARENESS
COMMUNICATION)
JANSSEN PHARMA
MCCANN HEALTH, Tokyo
JAPAN

View the full shortlist here:

Sponsor

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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