Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
St Luke’s creates a fruity island fantasy world for Old Mout Cider
LONDON, UK — Old Mout Cider has launched a national summer advertising burst starring its iconic Kiwi brand mascot, who brings…
Read More » -
Strike’s new spot for Aides underlines the beauty of aging, especially for people living with HIV
PARIS, FRANCE — Paris agency STRIKE unveils a new campaign for AIDES, the leading association fighting against HIV/AIDS in France.…
Read More » -
Coca-Cola launches Foodmarks in the Philippines to honor Filipino food culture
MANILA, PHILIPPINES — Coca-Cola has been an integral part of iconic Pinoy food and cultural moments for generations. From the…
Read More » -
Prime Video and Leo Burnett Australia debut ICC T20 World Cup campaign with cricket star Usman Khawaja
SYDNEY, AUSTRALIA — As the new home of ICC World Cup Cricket in Australia, Prime Video has kicked off its…
Read More » -
BBDO Asia reveals its top 8 Cannes Lions 2024 Entries
SINGAPORE — Ahead of the prestigious Cannes Lions International Festival of Creativity, BBDO Asia has revealed its top eight submissions.…
Read More » -
Gatorade fuels performance and teamwork with ‘Sweat unites us’
MANILA, PHILIPPINES — A basketball game is never just about basketball; more than anything, it’s about shared experiences. It’s about…
Read More » -
GIO and Ogilvy show the precious value of everyday items
SYDNEY, AUSTRALIA — Car insurance company GIO has unveiled a new brand platform through creative agency Ogilvy, marking a new…
Read More » -
Discover your viewing persona at Disney+ pop-up even at SM Mall of Asia from May 23 to 26
MANILA, PHILIPPINES — Home to a treasure trove of stories, Disney+ is slated to banner its rich and expanded content…
Read More » -
Philippine Airlines shares heartfelt story of Tes and Gabbi Garcia in Mother’s Day tribute
MANILA, PHILIPPINES — Philippine Airlines’ (PAL) commitment to its employees shines through in the inspiring story of Tes, a flight attendant…
Read More » -
The Misfits Camp and Project Inclusion Network release special film honoring mothers of adults with autism
MANILA, PHILIPPINES — On Mother’s Day, a heartbreaking film of five mothers sharing their journeys in raising their children diagnosed…
Read More » -
Find out why bike-friendly fast food, gaming for all, and playful heritage caught our attention this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
Read More » -
Visa and Maya celebrate Filipino excellence with Olympic Games Paris 2024-themed card featuring pole vaulter EJ Obiena
MANILA, PHILIPPINES — Digital banking app Maya and digital payments leader Visa have come together to celebrate Filipino pride and support…
Read More » -
Ogilvy Health reveals bowel cancer as Australia’s deadliest creature
SYDNEY, AUSTRALIA — Community-funded charity Bowel Cancer Australia has launched a compelling new campaign to highlight bowel cancer as a dangerous creature that strikes more than 1,700 Australians aged…
Read More »