adoboPicksCampaign Spotlight

adoboPicks: Say hello to Oreo the Cat, play Stray to adopt strays, and watch other fun ads from this week

MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.

From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:

Video game stray welcomes rescue cats for adoption


The video game Stray has taken the internet by storm, and with it, a renewed awareness for the welfare of cats. The French Society for the Protection of Animals (La SPA) and its partner agency Havas Play have taken advantage of this to hijack the game with five new characters that can be adopted in real life.

From their little paws to their whiskers, the cats were exact digital replicas done by special designers to show players the diversity of cats that are available for adoption.

Rick and Morty goes immersive

It’s no secret that Rick and Morty is a beloved series that has made it into pop culture. For its sixth season premiere, the hit TV show is sending its fans on a treasure hunt around the world.

The hunt includes nine hidden locations that will bridge the season 5 finale to the new one’s premiere where a new threat in the form of mysterious alien worms lands on Earth to take over the planet. Beware, #WORMAGGEDON is coming.

BBDO Singapore serves us pocket-sized coffee

Using humor in this punchy 30-seconder, BBDO Singapore shows how easy Kopiko can remedy mid-day drowsiness. With the strong kick of coffee concentrated into a candy, Kopiko can be trusted whether on a particularly lazy work day or in the middle of traffic jam.

The longest (and coolest) product placement in NYC cinema

During the heatwave that took over New York City on August 17, air-conditioner brand Midea and agency Pereira O’Dell premiered their movie 90 Minutes of Air Conditioning, effectively giving New Yorkers an escape from the scorching heat.

Dubbed as the longest product placement in advertising history, Midea even encouraged its viewers to take out their phones and film away, a very unlikely thing to do in theaters. To enjoy the single shot air-conditioning, viewers were also treated to popcorn and soda for a full cinematic experience.

Unfiltered self-expression

Haircare brand Livon, together with Ogilvy, gave an unfiltered series in celebration of India’s 75th Independence Day. Going beyond hairstyles, Uncut brings to light issues that are often swept under the rug or glanced over, through meaningful conversations.

The series features conversations with people from different backgrounds and shows the many facets of independence. By airing Uncut, Livon celebrates those who have a different fight and empowers self-expression.

Meet Oreo the dog and Oreo the cat

Saatchi & Saatchi keeps it playful with their new project with Oreo: Oreo & Friends. Working on the insight that Oreo is the 6th most popular name for black and white pets, Oreo decided to give back and raise awareness to help animals find their fur-rever homes.

In addition, the cookie sandwich brand also transformed its packaging to resemble animal kennels, it also pledged to change all social content from products to pets for the cause.

Check back with adobo Magazine for our weekly campaign picks.

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