Campaign Spotlight

Campaign Spotlight: NUK First Choice + Baby Bottle, with temperature control — Wunderman Thompson France and NUK create temperature-controlled ads

PARIS, FRANCE — Leading baby brand, NUK, and Wunderman Thompson France have launched the first temperature-controlled ads to bring NUK’s leading Temperature Control technology to parents on-the-go.

Using thermosensitive ink, Wunderman Thompson France has created a collection of coasters, stickers, flyers, and print ads for parents to test the temperature of the milk before giving it to their baby.

To capture the public’s attention, Wunderman Thompson France has brought the thermosensitive ink to life with the NUK Safety Squad, a cast of characters with a little bear, a bug, a sweetheart, monster and two delicious muffins, so parents can test the temperature of their milk on these little monsters. Parents can put a drop of milk into the mouth of one of creatures in the image and if the milk is too hot, a warning message will appear. So, parents can feed their babies with peace of mind.


Bora Sejdini, Brand Activation Associate Manager at NUK commented: “For newborn parents, even the most basic things can sometimes become a source of stress. When parents are far from home for example, warming up the feeding bottle at the right temperature can be challenging especially while baby is hungry. This is why NUK created NUK FIRST CHOICE +, a Temperature Control feeding bottle that warns parents when milk is too hot. Unfortunately, not all parents have this amazing bottle and yet, parents need to heat their milk when they’re on-the-go. Wunderman Thompson France has brought this technology to the world through their innovative solution that turns print ads into real-life product demos. We’re delighted to share this with parents no matter what brand they use as NUK takes care of all babies.”

Adrien Mancel, Creative Director at Wunderman Thompson France added: “After months of research, we’ve been able to apply NUK’s revolutionary Temperature Control Technology to paper and create a campaign that would allow NUK to live their purpose of protecting all babies. This technology is now available to parents on-the-go to help them protect their little monsters, muffins, sweethearts, and bears, from the risk of burns and giving them peace of mind.”


Formal Client Name: Newell Brands
Brand: Nuk
Campaign Title: The Safety Squad

International Marketing Director: Elisabeth Lanner
Marketing Director: Birgit Meyer
Brand Activation Associate Manager: Bora Sejdini

Agency: Wunderman Thompson France
Launch Date: April 19, 2022
Executive Creative Directors: Paul-Emile Raymond, Adrien Mancel
Art Directors: Florian Amoneau, Florence Vignon
Copywriters: Thomas Blanc, Sylvain Chaillou
Business Director: Adrien Dumont
Account Manager: Lisa Wey
Chief Executive Officer: Vincent Druguet
Chief Creative Officers: Daniel Bonner, Bas Korsten
Creative Excellence Manager: Matthew Garrard
Global PR Manager: Emilie Sharp
Production Company: Ray Production
Head of production: Valérie Montiel
Illustrator: Kristof Luyckx
Tech solution partner: Georges Meirinho

Partner with adobo Magazine

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