PHILIPPINES, MARCH 10, 2011 – TV5 is proving itself a strong contender for advertisers with its reported increase in ad minutes–a 200% rise early this year. Coming from 5th place among free TV channels in the Philippines last year, TV5 is now in 3rd place,enjoying 7% of total ad minutes in January 2011, from 2.7% in 2010.
Advertiser confidence has increased with the growing viewership base of TV5, proven by rise in audience shares of many of its programs. From 1,048 total ads (accounting for 484 minutes) in January 2010, TV5 ad spots almost quadrupled to 4,039 (1,372 total minutes) in January 2011.
TV5 continues with its network expansion – both in terms of infrastructure and the production and acquisition of program and content. Since the start of the year, the network has launched its free news channel, website, and first network-produced drama series.
