Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Finland’s Hau-Hau Champion launches AI-powered dog food sampling vending machine
TAMPERE, FINLAND — In Finland, there are approximately more than 800,000 dogs, but some are pickier eaters than others. Now, to…
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SB19 helps GCash launch a new seasonal promo with exciting prizes, powered by summer anthem ‘Tara, Summer Na’
MANILA, PHILIPPINES — Finance app GCash has partnered with multi-awarded P-Pop boyband SB19 to launch a brand new summer anthem…
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Muschicraft challenges outdated laws with ‘The Most Illegal Beer’
BERLIN, GERMANY — To spotlight global gender injustice in an eye-catching way, independent feminist craft beer brand Muschicraft has brewed…
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Our favorite ads of the week feature two icons showing off their acting chops, cosplayers resisting the ordinary, and more
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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NYF Advertising Awards challenges creatives to go for their creative legacy with ‘Make a Name for Yourself’ call
NEW YORK, USA — New York Festivals Advertising Awards® (NYF) and BCW have launched the 2024 call for entries to the annual Festival, challenging creatives to “Make a Name for Yourself” in the incredibly competitive world of advertising in New York. …
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Jackie Chan joins V of BTS as SimInvest’s latest international brand ambassador duo
JAKARTA, INDONESIA — Sinarmas Sekuritas‘ stock and mutual fund investment platform, SimInvest, is making a breakthrough again by presenting a…
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Grandma knows what’s cool in BBDO Bangkok and Samsung Electronic’s expert-approved campaign
BANGKOK, THAILAND — It’s out with the old and in with the…older? In a delightful twist to influencer marketing, BBDO…
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Chimp&z unveils new look for The Kind Citizen, solidifies message of collaboration for social impact
MUMBAI, INDIA — Mumbai-headquartered digital marketing agency Chimp&z has lent its creative expertise to a rebranding initiative for non-profit organization…
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Hollywood stars Liza Soberano and Dolly De Leon get banked with Maya
MANILA, PHILIPPINES — Digital bank Maya has set the stage for a groundbreaking reveal of its collaboration with two world-class…
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Dynamic Duo TwoShots launches compelling Coca-Cola campaign tailored for Gen Z in key egions
MILAN, ITALY — In partnership with Coca-Cola, dynamic directing duo TwoShots has proudly unveiled their latest campaign — a compelling…
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Publicis Groupe Taiwan gives organ donors a voice with ‘Hear My Last Wish’
TAIPEI, TAIWAN — Creative agency Publicis Groupe Taiwan has launched “Hear My Last Wish,” a platform that allows potential organ…
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AIA Singapore urges Singaporeans to protect against critical illness with the appropriate coverage in film by Havas Village
SINGAPORE — AIA Singapore, in collaboration with Havas Village Singapore and integrated specialists from Socialyse, Havas Play, and media agency…
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Urban Company and Talented underscore the dignity of working women in new spot
LONDON, UK — Urban Company, in partnership with Talented, has endeavored to create a conversation around the dignity of labor…
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