Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Grandma knows what’s cool in BBDO Bangkok and Samsung Electronic’s expert-approved campaign
BANGKOK, THAILAND — It’s out with the old and in with the…older? In a delightful twist to influencer marketing, BBDO…
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Chimp&z unveils new look for The Kind Citizen, solidifies message of collaboration for social impact
MUMBAI, INDIA — Mumbai-headquartered digital marketing agency Chimp&z has lent its creative expertise to a rebranding initiative for non-profit organization…
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Hollywood stars Liza Soberano and Dolly De Leon get banked with Maya
MANILA, PHILIPPINES — Digital bank Maya has set the stage for a groundbreaking reveal of its collaboration with two world-class…
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Dynamic Duo TwoShots launches compelling Coca-Cola campaign tailored for Gen Z in key egions
MILAN, ITALY — In partnership with Coca-Cola, dynamic directing duo TwoShots has proudly unveiled their latest campaign — a compelling…
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Publicis Groupe Taiwan gives organ donors a voice with ‘Hear My Last Wish’
TAIPEI, TAIWAN — Creative agency Publicis Groupe Taiwan has launched “Hear My Last Wish,” a platform that allows potential organ…
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AIA Singapore urges Singaporeans to protect against critical illness with the appropriate coverage in film by Havas Village
SINGAPORE — AIA Singapore, in collaboration with Havas Village Singapore and integrated specialists from Socialyse, Havas Play, and media agency…
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Urban Company and Talented underscore the dignity of working women in new spot
LONDON, UK — Urban Company, in partnership with Talented, has endeavored to create a conversation around the dignity of labor…
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The National Australia Bank partners with TBWA\ Melbourne on ‘Wrangle Your Money’ initiative for better financial moves
MELBOURNE, AUSTRALIA — The National Australia Bank (NAB), in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle…
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House 337 and Autistica raise neurodivergent employment opportunities with a very important campaign
LONDON, UK — Creative Agency House 337 and research and campaigning charity Autistica launch the latest phase of their campaign to…
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BBDO Guerrero brings education to the streets with ‘Singing Lessons’ initiative for Childhope Philippines
MANILA, PHILIPPINES — Childhope Philippines is a charity that aims to uphold and protect children’s rights. To help out-of-school youth gain…
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Listerine harnesses complete mouth protection in latest campaign
MANILA, PHILIPPINES — Listerine Philippines has launched its campaign on strengthening Filipinos’ oral hygiene. In 2018, results from the National…
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Pepsi walks into a new era with VaynerMedia, launching stronger messaging, logo, and world-class ambassadors
BANGKOK, THAILAND — Suntory PepsiCo Beverage (Thailand) is bringing to life the fizziest activations to celebrate Pepsi’s entry into its…
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Eastpak raises the flag of individuality and creativity in cosplay and role play-inspired global campaign
LONDON, UK — Lifestyle brand, Eastpak, launches its 2024 global brand campaign which reinforces the iconic brand platform “Built to…
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