Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Sustainable living takes a twist as Göteborg Energi and Welcom urge Swedes to ‘do less for the climate’
GOTHENBURG, SWEDEN — At a time when the climate issue is at its peak worldwide, the Swedish energy company, energy…
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SB19 and Joshua Garcia wish Filipinos a Merry GCash
MANILA, PHILIPPINES — National heartthrob Joshua Garcia has joined forces with P-Pop sensations Pablo, Josh, Justin, Stell, and Ken in…
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‘Beige or Gage?’ asks Gage Roads in new tongue-in-cheek campaign by Hypnosis
PERTH, AUSTRALIA — With tongue firmly in cheek, Gage Roads Brew Co and Hypnosis Creative Agency are taking a crafty crack at the sea of the same…
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Dua Lipa rocks the Puma Palermo in living ‘the sweet life’ in new fashion campaign
MANILA, PHILIPPINES — PUMA continues its ongoing celebration of the classic Palermo sneaker. For the latest chapter of the first-ever Palermo…
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W7Worldwide champions TV’s relevance in the digital age
JEDDAH, SAUDI ARABIA — W7Worldwide, a renowned marketing communications consultancy agency, celebrated World Television Day with an ad championing television…
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Go Spiritual India and Approach Entertainment set out to provide an extension blanket donation project for North India winter
MUMBAI, INDIA — In an altruistic collaboration, Go Spiritual India, a benevolent spiritual organization, and Approach Entertainment, an acclaimed celebrity…
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Penny and Serviceplan amplify children’s voices in social awareness film ‘The Kids’
MUNICH, GERMANY — Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences…
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Melodies take flight in Singapore Airlines’ stop-motion ad created by TBWA\Singapore
SINGAPORE — Singapore Airlines (SIA) has unveiled a new stop-motion animation on Instagram, Facebook, LinkedIn, and YouTube, capturing the essence…
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John Jacobs’s new spot by Talented Agency celebrates the rich lives behind the fashion
BANGALORE, INDIA — John Jacobs, a contemporary eye-fashion brand, known for weaving impactful narratives, is all set to release its first-ever brand…
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WWF and C41 put wildlife conservation at the heart of this holiday campaign
MILAN, ITALY — Accenture Song and C41 recently launched the campaign for the WWF Conservation Collection. Rather than the ordinary Christmas jumpers we are all used to, the…
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Oatside fans step up to declare their love for the oat milk in Rabbit’s Tale latest campaign
BANGKOK, THAILAND — Oatside, a Singaporean oat milk brand, has recently launched in Thailand and has gained phenomenal popularity due to…
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Kimberly-Clark partners with Elmwood Singapore to normalize the difficult topic of male adult bladder leakage
SINGAPORE — 1 in 2 Aussie men aged 45+ experience some form of bladder leakage. With this insight, Kimberly-Clark engaged…
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This week’s round of campaigns invites you to go off the wall, embrace the toughest challenges, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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