Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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‘Fancy a McDonald’s this Christmas?’ asks Leo Burnett UK in new spot for the holidays
LONDON, UK — McDonald’s builds on the “Raise Your Arches” campaign with a feel-good Christmas advert, created by Leo Burnett UK, inviting the…
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Sharlene San Pedro, Raco Ruiz, and Syd Hartha join Vans to unleash their creative era in ‘This Is Off The Wall’
MANILA, PHILIPPINES — Vans Philippines is thrilled to announce its newest collaborative #THISISOFFTHEWALL featuring Filipino pop culture multi-hyphenate Sharlene San…
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This week’s top campaign news include dissolving bottles in Europe, fly-repelling canteens, and early Christmas greetings
MANILA, PHILIPPINES — Welcome to the fast-paced world of advertising, where creativity knows no bounds. This week, adobo Magazine presents…
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Boonthavorn and Wunderman Thompson Thailand promote family dialogue on home renovation in Thailand
BANGKOK, THAILAND — Amid changing attitudes and societal context, in the past three years Thailand has seen a decline in…
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Serviceplan Middle East promotes winter tourism in Abu Dhabi with Dejavu in star-studded series of films
DUBAI, UAE — After declaring to the world that “One Summer Isn’t Enough,” the Department of Culture and Tourism –…
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Experience Commerce lights up Diwali with Wipro Lighting, underlining ‘Surprisingly Human’ message
MUMBAI, INDIA — As the radiant festival of Diwali approaches, Experience Commerce, a part of the Cheil Digital Network and…
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Intuit and Movement Strategy offer a glimpse into the AI-powered financial future
MOUNTAIN VIEW, USA — Software company Intuit knows that financial prosperity isn’t a rabbit that can simply be pulled out…
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Pepsi Philippines and BBDO Guerrero unveil new visual identity for Pepsi with star-studded celebration
MANILA, PHILIPPINES — Pepsi Philippines recently unveiled a dynamic, new branding identity through a celebration at the SM Mall of…
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Bombay Design Centre launches ‘Camel Wonderland’ for Camel to inspire children’s imaginations
MUMBAI, INDIA — Iconic brand Kokuyo Camlin Limited, a leading name in the world of art and stationery supplies, announced…
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Greenlam Industries rolls out Diwali spot, putting the focus on inner beauty and ‘beautifying the inside’
NEW DELHI, INDIA — Greenlam Industries Ltd., India’s top surfacing solutions brand, has launched a brand-new digital film this Diwali,…
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Miniso and McCann China champion the country’s intangible cultural heritage
SHANGHAI, CHINA — Chinese lifestyle retail brand MINISO teamed up with creative agency McCann China to launch a multi-touchpoint integrated…
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Superheroes taps pioneering fashion designers for innovative collaboration with Lenovo
AMSTERDAM, NETHERLANDS — Global tech powerhouse Lenovo and creative agency SuperHeroes teamed up with three pioneering designers to create the…
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Sprite Malaysia collaborates with gamers to encourage staying cool in heated moments
KUALA LUMPUR, MALAYSIA — In a world that is incessantly tense, Sprite Malaysia’s “Stay Cool Je” exclusive social campaign creatively…
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