Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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GreynJ United adds a unique twist to iconic scene in Thai film to create a new memory for footwear brand Ving
BANGKOK, THAILAND — When it comes to featuring running scenes, Forrest Gump is one of the most famous motion pictures…
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Saatchi & Saatchi Ukraine launches The ‘Minefields Honey’ project to demine Ukraine
KYIV, UKRAINE — Ukraine is one of the most heavily mined countries in the world. According to the Ministry of…
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Cano Water and agency 10 Days London resort to hypnosis to curb the UK’s plastic addiction
LONDON, UK — With global plastic consumption spiralling out of control, Cano Water, the UK’s leading brand of canned water…
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Fred & Farid Los Angeles spreads love in new Longchamp collection featuring American artist Robert Indiana
LOS ANGELES, USA — French luxury brand Longchamp, in collaboration with creative agency FRED & FARID Los Angeles, is celebrating…
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KFC Thailand makes history with 2.4 billion Baht giveaway to Colonel’s Heirs
BANGKOK, THAILAND — Thailand went amok this October when KFC celebrated the Colonel’s 9.9 Birthday with a first-of-its-kind “Billion Heirs”…
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Morrisons and Leo Burnett bring singing oven gloves to life in heartfelt Christmas ad
LONDON, UK — Supermarket chain Morrisons has shown its support for the nation’s festive hosts in its latest Christmas advert…
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Dulux Indonesia and Innocean Indonesia paint a canteen yellow to promote healthy meal times in schools
INDONESIA — In October, Dulux Indonesia launched “Project Yellow Canteen” as part of its corporate social responsibility initiative, with the…
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Vitasoy and BBDO Greater China ignite the caring and communal spirit for a new era
HONG KONG — Beverage company Vitasoy has launched a new campaign to ignite an emotional connection with consumers while reinforcing…
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Dentsu Creative Manila puts the all-new Honda CR-V center stage with a 3D LED display
MANILA, PHILIPPINES — Honda Car Philippines unveiled the all-new 2024 Honda CR-V in breakthrough fashion with a high-tech 3D LED…
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The Dissolving Bottle by BBDO Guerrero debuts in Germany and Europe
MANILA, PHILIPPINES — Creative agency BBDO Guerrero’s award-winning product design, The Dissolving Bottle, is now available for purchase in Germany…
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Ogilvy gets China’s generation of elders up and moving in ‘Morning Shanghai’ project
SHANGHAI, CHINA — In 2021, Ogilvy Shanghai introduced the Care Codes initiative, aimed at helping the elderly connect with the digital world. Building…
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Where sound strikes to scare: Spotify asks ‘Narinig Mo Ba?’
MANILA, PHILIPPINES — By six o’clock, I was not sure whether to proceed through the grounds of the venue —…
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Vital causes shine in this week’s ad picks, from LGBTQ+ rights to breast cancer awareness
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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