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Vital causes shine in this week’s ad picks, from LGBTQ+ rights to breast cancer awareness

MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.

From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:

Getting real about secondary breast cancer

Tens of thousands of people have secondary breast cancer, but it’s not often that people get to hear about it outside of statistics. So, Breast Cancer Now launched the Stories of Secondary film by BMB where nine women get vulnerable about their experiences living with the disease. In intimate interviews in their own homes, the women got candid about what came with the diagnosis. They shared their frustrations and grief they feel, the little silver linings and pursuits of optimism, their plans with the time they have left, and above all, reflections of how more awareness and research could have gotten then more time — something they hope future generations of people like them will get. 


A local delicacy that never expires 

As tourists flock to the Danube, so does the trash they leave behind. To make everyone face the reality of the alarming plastic pollution they’re causing, Electrolux Romania teamed with fishermen to serve people a dish that’s loved the most by locals and tourists alike. This time, however, instead of fish, the meal is made with what tourists keep filling the waters with: plastic. To double down on confronting tourists with this issue, hot bowls of the “Fish SouPET” were displayed outside of these fishermen’s homes, highlighting how it is locals who have to deal with the ugly aftermath. 

A Gentle take on high school

Gentle Monster’s new line is nothing like the typical eyewear you often see, and this campaign is a celebration of that. The new line rocks sleek metallic detailing reminiscent of a futuristic cyber world, making the campaign, which features what the high school experience in that world may look like, perfect. The campaign stars Nana Komatsu and Shinichi Osawapartake in an interpretation of high school fitting for the bold collection — an interpretation that involves sci-fi-esque robotics and action-movie-ready martial arts shots.

Everyone’s game for the new NBA season 

The new NBA season has just kicked off and they did it with a bang in the new tip-off film by TranslationEveryone’s Game. Packed with the biggest names in the league, the spot features a cast headlined by Kia NBA MVP Joel Embiid and Four-time NBA All-Star Jayson Tatum. Each player shows a new thing they’re bringing to the table this season to elevate their game and asks the camera a question that ties back to the upbeat soundtrack of the campaign: How you like me now? 

Quezon City’s ‘captivating’ move for LGBTQ+ rights

In a recent project by the Quezon City government and MullenLowe TREYNA, the Right to Care Card was launched. Through this initiative, LGBTQ+ couples have a way to show their partnership and get the right to make important medical decisions for their partner. Further elevating the awareness of this project, Drag Race Philippines’ Season 2 Winner Captivating KatKat had a visit with Mayor Joy Belmonte, celebrating and promoting this vital milestone in local LGBTQ+ rights. 

Here’s a look back at adobo Magazine’s weekly campaign picks. 

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