Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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KFC Thailand makes history with 2.4 billion Baht giveaway to Colonel’s Heirs
BANGKOK, THAILAND — Thailand went amok this October when KFC celebrated the Colonel’s 9.9 Birthday with a first-of-its-kind “Billion Heirs”…
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Morrisons and Leo Burnett bring singing oven gloves to life in heartfelt Christmas ad
LONDON, UK — Supermarket chain Morrisons has shown its support for the nation’s festive hosts in its latest Christmas advert…
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Dulux Indonesia and Innocean Indonesia paint a canteen yellow to promote healthy meal times in schools
INDONESIA — In October, Dulux Indonesia launched “Project Yellow Canteen” as part of its corporate social responsibility initiative, with the…
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Vitasoy and BBDO Greater China ignite the caring and communal spirit for a new era
HONG KONG — Beverage company Vitasoy has launched a new campaign to ignite an emotional connection with consumers while reinforcing…
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Dentsu Creative Manila puts the all-new Honda CR-V center stage with a 3D LED display
MANILA, PHILIPPINES — Honda Car Philippines unveiled the all-new 2024 Honda CR-V in breakthrough fashion with a high-tech 3D LED…
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The Dissolving Bottle by BBDO Guerrero debuts in Germany and Europe
MANILA, PHILIPPINES — Creative agency BBDO Guerrero’s award-winning product design, The Dissolving Bottle, is now available for purchase in Germany…
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Ogilvy gets China’s generation of elders up and moving in ‘Morning Shanghai’ project
SHANGHAI, CHINA — In 2021, Ogilvy Shanghai introduced the Care Codes initiative, aimed at helping the elderly connect with the digital world. Building…
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Where sound strikes to scare: Spotify asks ‘Narinig Mo Ba?’
MANILA, PHILIPPINES — By six o’clock, I was not sure whether to proceed through the grounds of the venue —…
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Vital causes shine in this week’s ad picks, from LGBTQ+ rights to breast cancer awareness
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Drag Race PH Season 2 winning queen Captivating Katkat champions LGBTQIA couples with Right to Care Card
MANILA, PHILIPPINES — Captivating Katkat, one of the most prominent drag queens in the country, is using her platform to…
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AGEasy by Antara celebrates that youthful spirit within senior vitality in heartwarming spot
NEW DELHI, INDIA — AGEasy by Antara, a pioneering platform dedicated to enhancing the well-being of seniors through health and…
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Dwight Ramos gets featured in the NBA’s tip-off campaign, ‘Everyone’s Game’
MANILA, PHILIPPINES — The NBA debuted its 2023-24 season tip-off brand campaign, “Everyone’s Game,” which is now streaming across all NBA social platforms and on…
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VMLY&R unleashes Yunni, the fluffy face of TM’s game-changing Unifi convergence plan
MALAYSIA – Global brand and customer experience agency VMLY&R Malaysia has launched a new campaign for Telekom Malaysia’s (TM) Unifi…
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