Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Gentle Monster unveils 2024 Optical Collection with themed campaign and unconventional pop-up spaces
SEOUL, KOREA — Luxury eyewear brand Gentle Monster presents the 2024 Optical Collection. Experience the unique line of eyewear, highlighted…
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Electrolux Romania recreates Danube Delta’s most popular dish, but with ingredients that never expire
GOLIN, ROMANIA — A soup made of ingredients that do not expire even after hundreds of years is how Electrolux…
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BMB and Breast Cancer Now offer a glimpse into the lives of secondary breast cancer patients
LONDON, UK — Creative agency BMB has created a short film exploring what life is like for those who are…
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Nissan India’s unprecedented integration with Zomato enhances brand visibility during World Cup
MUMBAI, INDIA — As cricket fever sweeps across India during the ICC Cricket World Cup, automobile brand Nissan India embarked…
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Gen Z Gaming enthusiasts reach new heights with ‘Intel Gamer Days X Dentsu Gaming X StreamO’
MUMBAI, INDIA — Intel, in association with Dentsu Gaming and StreamO, India’s first live-stream sponsorship bazaar where brands meet live-streamers…
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Jollibee sets up a Christmas surprise, artists embrace authenticity, and mannequins break free in this week’s ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Kathryn Bernardo steps into her spiciest role yet with KFC
MANILA, PHILIPPINES — Filipino actress and model Kathryn Bernardo transformed from Box Office Queen to the Queen of Spicy in…
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C41 explores community and the creative spirit with a Rhove and Spotify collaboration
MILAN, ITALY — In an intimate and compelling mini-documentary, production company C41, in collaboration with Spotify, has unveiled a captivating urban portrait…
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Levi’s mannequins take over malls and hotspots in unique experiential activation
MUMBAI, INDIA — Iconic denim and lifestyle Brand Levi’s recently launched its new seasonal campaign “For Now, For A Lifetime”…
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Italian rapper Marracash embodies authenticity through the vibrance of Milan in Adidas film by C41
MILAN, ITALY — The latest collaboration between Milan-based creative production company C41 and adidas Originals features the king of rap himself, Marracash. Directed by…
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Wieden+Kennedy Tokyo and Nike call on Gen Z to let go of the pressures of perfection
TOKYO, JAPAN — Gen Z in Japan are under a unique set of pressures. With today’s society offering them vast…
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The Revolver Club and Virtue Worldwide aid vinyl enthusiasts to ‘stick it to the man’
MUMBAI, INDIA — In a world where global vinyl sales have been steadily on the rise over the last decade,…
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Diehard cricket and rugby fans are the heart of this month’s best World Cup ads
MANILA, PHILIPPINES — Sports has never just been about the game itself. Anyone who has screamed and cheered with fellow…
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