Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Guinness begs fans to not ‘jinx it’ for the upcoming rugby game in support of The Irish Rugby team
LONDON, UK — As fans look forward to an exciting few weeks of rugby, GUINNESS launches a new campaign to galvanize the country and show…
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Taste the flavors of the world, celebrate basketball in a big way, and make the most out of your space with this week’s ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Love and legacy takes center stage MBCS and Petronas’ Merdeka and Malaysia Day campaign
KUALA LUMPUR, MALAYSIA – Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released…
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Fred & Farid Los Angeles revive King Louis XIV and put him to work for Solarbox
PARIS, FRANCE — SOLARBOX, a French photovoltaic panel provider, has joined forces with creative agency FRED & FARID Los Angeles…
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You don’t need a degree in empathy, ‘you already care’ says AIC and The Secret Little Agency
SINGAPORE — A recent Randstad survey conducted in 2022 found that 44% of Singaporeans were willing to accept a job…
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Distillery drums up a beat to encourage vigilance amongst Singpass users
SINGAPORE — Global content creation company distillery has teamed up with the Government Technology Agency (GovTech) on a public education…
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MullenLowe Singapore and Factory01’s Un create zany brand films for Prism+
SINGAPORE — After a strong showing at multiple awards festivals, namely LIA, D&AD, OneShow and Cannes this year, award-winning director…
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Dentsu India celebrates Chandrayaan-3 landing on the moon
MUMBAI, INDIA — Creative agency Dentsu India congratulated the Indian Space Research Organization (ISRO) for the successful soft-landing of Chandrayaan-3…
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KFC Thailand’s newest meal option is here to rescue Thai lunchtime
BANGKOK, THAILAND — Traditionally, lunchtime around the world is taken by employees as a means to pause, refuel, and reflect…
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KFC Singapore’s Zinger Double Down adds a fitness twist as it returns with a new interactive workout wall
SINGAPORE — KFC, renowned for its finger-lickin’ good chicken, is excited to announce the eagerly anticipated return of the KFC…
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Lay’s spices things up with new flavors from Korea, America, and Mexico
MANILA, PHILIPPINES — The renowned chips brand, Lay’s, has reinvigorated the snacking experience, offering a thrilling global taste expedition with…
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Wolff Olins spreads message of optimism with LG Electronics’ renewed brand identity
NEW YORK, USA — LG Electronics has unveiled its brand-new campaign globally, embarking on various brand reinvention initiatives, in partnership…
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HSBC makes meta-breaking statement on ‘future money’ with MSL Hong Kong
HONG KONG — Despite credit cards, mortgages, and student loans being an extremely common occurrence, Hong Kong’s people have a…
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