Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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KFC makes bucket lists come true for Colonel Sanders’ birthday
MANILA, PHILIPPINES — KFC is commemorating Colonel Sanders’ birthday by introducing “Bucket List Buckets,” offering individuals the opportunity to fulfill…
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BARC partners with Murmur Group to find homes for homeless animals
SYDNEY, AUSTRALIA — Blacktown Animal Rehoming Centre (BARC) has launched an emotive new campaign aimed at helping homeless animals find…
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Stories of timeless beauty, the future, and silenced conversations stand out in this week’s ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Blocket launches fun spot with Volt and Bacon encouraging people to quit and change jobs
STOCKHOLM, SWEDEN — In the first weeks back after the summer holiday, complaining becomes as common in Swedish workplaces as…
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Tradition and innovation collide with Heineken’s ‘Star Ice,’ created in partnership with Wunderman Thompson Thailand
BANGKOK, THAILAND — In a world where cultures converge with global brands, Heineken Laos and Wunderman Thompson Thailand proudly unveil…
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Asian content creator Jenn Chia switches to something better with eyecare brand Alcon
SINGAPORE — Global leader in eye care Alcon has taken away the discomfort of pain, dry eyes, tearing and redness…
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Warnings from the future get the spotlight in this FCB Shout and Allianz Malaysia retirement plan campaign
KUALA LUMPUR, MALAYSIA — When you think of campaigns for retirement schemes, chances are, the first image that comes to…
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180 Amsterdam revamps Club Med’s ‘L’Esprit Libre’ in commemorative campaign
AMSTERDAM, NETHERLANDS — Award-winning creative agency 180 announced the launch of “That’s L’Esprit Libre,” a new fully integrated campaign created for…
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Heineken and Le Pub Brazil introduce a PC that keeps your beer cold while you game
SÃO PAULO, BRAZIL — Brewing company Heineken launched TH3 G4M1NG FR1DG3, a custom-made PC integrated with a Heineken beer fridge thanks to…
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PH Care and Ace Saatchi & Saatchi open conversations on feminine health
MANILA, PHILIPPINES — As the leading feminine wash brand in the Philippines, pH Care has dedicated itself to addressing the…
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Lancôme and the Louvre explore dialogue between art and beauty in film by Publicis Luxe
PARIS, FRANCE — When two iconic French institutions, the Louvre and Lancôme come together, a unique collaboration unfolds, bridging history…
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KFC Thailand launches innovative ‘bone tie’ to ensure doggie safety on International Dog Day
BANGKOK, THAILAND — Dogs across the country grabbed a bite this International Dog Day with KFC Thailand’s remarkable bid on…
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Renowned actress Sanjana Sanghi stars in NewMe’s first digital campaign ‘NewMe Everyday’
KARNATAKA, INDIA — NEWME, a real-time fashion-tech company for the GenZs across India and Southeast Asia just launched its digital…
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