Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Translated and Auge make the case that nothing translates a human like a human
LONDON, UK — Translated‘s brand insight reveals that humans engage in translation every day, often without even realizing it. People…
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Grey Malaysia utilizes AI to visualize nationwide dream study for Coway
KUALA LUMPUR, MALAYSIA — Water, air, and home wellness specialist Coway and creative agency Grey Malaysia have once again joined…
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KFC makes bucket lists come true for Colonel Sanders’ birthday
MANILA, PHILIPPINES — KFC is commemorating Colonel Sanders’ birthday by introducing “Bucket List Buckets,” offering individuals the opportunity to fulfill…
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BARC partners with Murmur Group to find homes for homeless animals
SYDNEY, AUSTRALIA — Blacktown Animal Rehoming Centre (BARC) has launched an emotive new campaign aimed at helping homeless animals find…
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Stories of timeless beauty, the future, and silenced conversations stand out in this week’s ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Blocket launches fun spot with Volt and Bacon encouraging people to quit and change jobs
STOCKHOLM, SWEDEN — In the first weeks back after the summer holiday, complaining becomes as common in Swedish workplaces as…
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Tradition and innovation collide with Heineken’s ‘Star Ice,’ created in partnership with Wunderman Thompson Thailand
BANGKOK, THAILAND — In a world where cultures converge with global brands, Heineken Laos and Wunderman Thompson Thailand proudly unveil…
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Asian content creator Jenn Chia switches to something better with eyecare brand Alcon
SINGAPORE — Global leader in eye care Alcon has taken away the discomfort of pain, dry eyes, tearing and redness…
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Warnings from the future get the spotlight in this FCB Shout and Allianz Malaysia retirement plan campaign
KUALA LUMPUR, MALAYSIA — When you think of campaigns for retirement schemes, chances are, the first image that comes to…
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180 Amsterdam revamps Club Med’s ‘L’Esprit Libre’ in commemorative campaign
AMSTERDAM, NETHERLANDS — Award-winning creative agency 180 announced the launch of “That’s L’Esprit Libre,” a new fully integrated campaign created for…
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Heineken and Le Pub Brazil introduce a PC that keeps your beer cold while you game
SÃO PAULO, BRAZIL — Brewing company Heineken launched TH3 G4M1NG FR1DG3, a custom-made PC integrated with a Heineken beer fridge thanks to…
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PH Care and Ace Saatchi & Saatchi open conversations on feminine health
MANILA, PHILIPPINES — As the leading feminine wash brand in the Philippines, pH Care has dedicated itself to addressing the…
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Lancôme and the Louvre explore dialogue between art and beauty in film by Publicis Luxe
PARIS, FRANCE — When two iconic French institutions, the Louvre and Lancôme come together, a unique collaboration unfolds, bridging history…
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