Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Coca-Cola presents Win Metawin as first-ever ASEAN brand ambassador for ‘A Recipe for Magic’ in Asia
MANILA, PHILIPPINES — Get ready for pure enchantment, as Coca-Cola unveils Win Metawin – Asian superstar, actor, and model –…
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An all-out celebration of McNuggets, a metaverse insurance museum, and more showstopping ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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New Holland champions authentic partnerships with rural Australians in Enigma-crafted campaign
SIDNEY, AUSTRALIA — Full-service Indie Enigma has launched a fully integrated national campaign for global equipment manufacturer New Holland. This…
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AXA’s new corporate chapter poses the question: ‘Why should being a woman be a risk?’
MANILA, PHILIPPINES — Our world is confronted with new interconnected and often unpredictable risks creating an uncertain future for everyone.…
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The Secret Little Agency honors FairPrice Group’s commitment to Singaporeans
SINGAPORE — Over many decades, FairPrice Group has been an iconic staple of Singapore’s homes, through both good and difficult…
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Latto delivers a bangin’ remix for Wingstop’s new Lemon Herb flavor with 72andSunny
CALIFORNIA, USA — Wingstop, the fast casual chicken brand, specializing in iconic flavors, kicked off a new collaboration and campaign…
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The iconic McNuggets gets the celebration it deserves for its 40th birthday
HONG KONG — Over the past 40 years, McDonald’s Chicken McNuggets have earned its place in pop culture: Usain Bolt…
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Globe spotlights online safety in creative call for sim registration
MANILA, PHILIPPINES — As the July 25 deadline nears, Globe has launched a creative campaign that emphasizes the need for consumers to comply with the SIM Registration Act to…
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This week’s best ads bring you space-ready chicken, a musical tour of Singapore, and queer joy in sports
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Sony calls on TikTokers to showcase their creativity in the ‘Tell Me Without Telling Me’ challenge
MANILA, PHILIPPINES — This July, TikTok has called on content creators to grab the chance to win their own pair…
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LAQO and Bruketa&Žinić&Grey’s metaverse museum pokes fun at outdated insurance practices
ZAGREB, CROATIA — The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland…
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Soursop and Nike champion queer joy and inclusivity in sport
AMSTERDAM, NETHERLANDS — Amsterdam-based creative agency Soursop’s latest work for Nike has underscored that Pride is for life, not just for June, in a joyful social campaign that celebrates both the pivotal…
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Milo launches augmented reality filter Digi Dash to get more kids into sports
MANILA, PHILIPPINES — The pandemic has undeniably ushered in unprecedented digital penetration, making almost everyone in the family spend more…
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