Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Itaú Unibanco and Galeria.ag use AI to celebrate women’s soccer as it should have been
SÃO PAULO, BRAZIL — To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused its latest ad campaign on…
Read More » -
Angel One taps Prodigious and Publicis to ignite excitement for smart investing in India
MUMBAI, INDIA — Fintech company Angel One has set the stage for an investing revolution with the launch of its…
Read More » -
L’Oréal Professionnel takes its first steps into the metaverse with Odyssea
SINGAPORE — Global professional hair care brand L’Oréal Professionnel, accompanied by its agency OK C’EST COOL, has launched a new drop “Odyssea,”…
Read More » -
Nike and WKSH feature Chinese football star Wang Shuang to spotlight the power of today’s women footballers
SHANGHAI, CHINA — Nike, together with its long-term creative partner Wieden+Kennedy Shanghai, launched a series of football campaigns, including two…
Read More » -
Leo Burnett and AqVerium champion renewable water resources through the Water Sustainability Score
MUMBAI, INDIA — Solving for water sustainability is the core agenda when it comes to sustainable development as it is…
Read More » -
Wunderman Thompson Singapore helps the Ministry of Home Affairs strengthen safety in Singapore
SINGAPORE — In line with Singapore’s continuous efforts to sensitize, train, and mobilize the community in the event of a…
Read More » -
House 337 takes adventurers through all the possible roads to experience with car rental brand The Out
LONDON, UK — Creative agency House 337 has created its first advertising work for the luxury car rental brand THE OUT.…
Read More » -
The KFC Bucket Hat quickly becomes a viral must-have
BANGKOK, THAILAND — Last July, KFC Thailand’s Bucket Hat frenzy saw friends and family, young and old, flocking to their…
Read More » -
R/GA launches first-of-its-kind web3 and NFT experience for Toyota Australia
MELBOURNE, AUSTRALIA — Breaking new ground to drive ongoing engagement for customer loyalty, R/GA has helped launch a first-of-its-kind Web3…
Read More » -
Bukas redefines what it means to be ‘walang hiyang estudyante’
MANILA, PHILIPPINES — Bukas, the tech-enabled education financing platform under its parent company ErudiFi, has consistently advocated for students who…
Read More » -
Greenpeace calls for Plastics Treaty to be set in ‘black and white’ Treaty must reduce corporate plastic production
MANDALUYONG, PHILIPPINES — In celebration of Plastic Free July, Greenpeace Philippines has pushed for a strong and ambitious Global Plastics…
Read More » -
Check out this week’s best ad moments — a DIY birthday song, a duet between generations, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » -
Overnight trials for a potential home are now possible thanks to Gigil and Profriends
MANILA, PHILIPPINES — Independent ad agency GIGIL has partnered with real estate company Profriends to host the first-ever free overnight house trial…
Read More »