Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Avon redefines what a modern Filipina looks like, and it’s more inclusive than ever
MANILA, PHILIPPINES — What does it truly mean to be a modern-day Pilipina? On International Women’s day, cosmetics and skincare…
Read More » -
Tiger Beer launches ‘The Brewery, uncaged’ as a celebration of its world-class brewing process
SINGAPORE – Tiger Beer, the number-one international premium beer from Asia, has launched ‘The Brewery, uncaged’ – a retro modernist campaign…
Read More » -
First Choice imagines a future of AI-created humans with the help of PP Krit and Leo Burnett Thailand
BANGKOK, THAILAND – A new campaign from First Choice in Thailand imagines what humans may look like 10 years from now…
Read More » -
Free The Birds elevates Sunday Riley’s brand synergy with new in-store experience
LONDON, UK — Brand design agency Free the Birds has collaborated with cult beauty brand, Sunday Riley to elevate its…
Read More » -
The North Face and Fred & Farid Shanghai reinvent iconic trail race, TNF100
SHANGHAI, CHINA — Activewear and outdoor sports gear brand The North Face and creative agency FRED & FARID Shanghai have…
Read More » -
Ukrainian agency ISD Group archives crimes committed by Russian military in interactive map
KYIV, UKRAINE — All regions of Ukraine, including those where there were no direct hostilities. Convenient filtering by location, date,…
Read More » -
You will think of eBay differently. A new campaign by Artefact 3000 challenges our preconceived ideas
PARIS, FRANCE – A Christmas sweater for dogs? A collection of miniature perfumes? A dancing cactus? No, I know, a desktop…
Read More » -
Sirona encourages women to celebrate the ‘superwomen’ in their lives for International Women’s Day
NEW DELHI, INDIA – Sirona, an award-winning FemTech brand in India that offers an eco-system of products, services, content, and…
Read More » -
Pereira O’Dell and UOMA address lack of diversity at Oscars 2023
NEW YORK, USA — It’s been 10 years since #oscarsowhite went viral, and POC, BIPOC, and women are still being…
Read More » -
Mercedes-Benz hits the brakes on traditional car show setup with new “Pop-up Motor Show” location – A19
BANGKOK, THAILAND – Mercedes-Benz with the help of Team X Thailand is shaking things up at the Bangkok International Motor…
Read More » -
WondrLab’s campaign for Spotify makes women’s voices heard by silencing them
MUMBAI, INDIA — This International Women’s Day, Spotify wanted to send out a message, a message to make people realize…
Read More » -
International awareness campaign about down syndrome shares true-life episodes of discrimination and ableism
LONDON, UK — In a world increasingly focused on inclusion, there are still those who roll out ridiculous excuses not…
Read More » -
Donation Wallpaper makes it easy to do good in a digital world, from McDonald’s and Leo Burnett Taiwan
TAIPEI, TAIWAN – In Taiwan, receipts aren’t just boring old receipts – they’re a chance to win millions. Everything you pay…
Read More »
